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Forums - Sales Discussion - Will Sony Respond to XB1 Pricecut?

 

Will Sony Drop PS4 to 349?

No, they will let it ride a 399 164 39.42%
 
Yes 63 15.14%
 
No, but they will offer other incentives 189 45.43%
 
Total:416
todd2r said:
There's really nothing they can do at this point. The momentum has swung in Xbox favor. They dont have the games to make any noise. Xbox One offers the best in console gaming. The best holiday lineup and the superior online service to connect with friends. Thank you Microsoft.



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MoHasanie said:
the-pi-guy said:
MoHasanie said:

Sony is in big trouble right now financially. Most of their products are loss making, so I don't think they just want to break even on each PS4 if its one of the few products that is actually profitable. 

I've never heard of this before.  /s

I said that they could, not that they should or will or want to.  

They were losing money on the PS4 last year, but they made money if people bought a game/PS+.  

I don't think they can. They've projected a massive $2.1bn loss for the current financial year. Moreover, the games division still reported a loss last year even with the big increase in PS+ subsriptions. It would be a silly move to lose more money just to stay competitive. There is no need for it since PS4 is already so popular. This is their time to make big profits not just break even. 

You do realise a lot of that loss is writedown of asset/book loss and not actual loss don't you? They're not actually losing that money from their cash.



Yojimbo said:

I agree in that situation it is not 150 dollar price cut. Still its quite confusing, did ps3 get price cut or not? from 599 to 399 euro it was new version without ps2 compatiblity and other stuff. Or can we only count price cuts from 399 euro, because it was the same version?


New console versions and price cuts are not as black and white as people want to make them out to be.  I got my original PS3 Fat with backwards compatability for 600 or whatever it was at launch.  I bought my most recent 120gb PS3 for 160 or something a couple years back.  Did the ability to play PS3 games become cheaper as the consoles life went on?  Yes.  Did you get the same or greater value (minus the backwards compatability thing) by buying a cheaper version later?  Yes.  Do you define that as "price cut"?  If so, yes you got a price cut.  If you don't, then you paid less for a cheaper version.



As long as the sales of the PS4 stay at these heights there is no reason at all for SONY to drop the price. Nintendo is probably much more of a candidate to drop the price to reestablish the price difference between them and their competitors.

Seece said:
Bargin bin ... dear lord. $400 to $350 a year after launch is not bargin bin, and I hardly see this hurting MS/XB1 ...

A 500$ to 350$ in 2 steps in a 1 Year Timeframe maybe ain't no bargain binning, but it is an acknowlegement of Playstations superiority in sales and a last ditch ressort to try and catch up to them. Heck, they didn't even manage to pass the always doomed Wii U yet in sales (which ain't shipping!) and possibly won't even do so this year even with 2 consecutive price drops.



MoHasanie said:
the-pi-guy said:
jlmurph2 said:
Can they afford that?

They could certainly.  It's be sitting at 400$ for almost a full year, probably making some money on it, if not they are making most of their money on games and PS+.  

Sony is in big trouble right now financially. Most of their products are loss making, so I don't think they just want to break even on each PS4 if its one of the few products that is actually profitable. 

They are actually cashflow positive, and likely will be for this year. It's their write downs and other accounting stuff that puts them into a loss (previous quarter operating income was positive). So in the short term they can probably afford to take a small hit on cashflow, what's another 100 million of red ink when you're already looking at over 2 billion for the year. As long as it won't bankrupt them, which it won't being more long term in strategy with PS4 is a good idea. Shareholders (the ones who are left) can be easily sold the line that PS4 is killing it right now, so ensuring continued dominance, esp in the very lucrative US market, is worth squeezing the margins over the next 2 months.

Not that I think they will with an actual price cut.



“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell

"When the power of love overcomes the love of power, the world will know peace."

Jimi Hendrix

 

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Seece said:
iTechHeads said:
Seece said:
Bargin bin ... dear lord. $400 to $350 a year after launch is not bargin bin, and I hardly see this hurting MS/XB1 ...

They're devaluing their product by doing constant price cuts and free game giveaways.

A product that is popular and selling well doesn't have price cuts and free game promotions every month. It doesn't need them.

BTW, the Xbox One launched at $500, not $400.

New sku minus kinect, not price cut. Big difference. If I was in the market for an XB1 today I would have to pay $450, that's only $50 less than what I got it at launch. (Because I would want Kinect model).

They're not devaluing, they're becoming competitive. And they're doing it to beat PS4, not because it's selling badly (not that I think it's selling fantastically either).

Some incredible reaching going on in this thread.


That's how I see and I agree with you. The problem is I doubt the average consumer see it this way. All they see is a product going from $500 to $350 and now without the kinect if they even know that much.



does ps4 need a price cut with its huge success?surely,no...There s no threat for it!



Absolutely no reason to. All they need to do is get a GTAV bundle in the West and November will be September all over again.



Sigs are dumb. And so are you!

I hope not



Neodegenerate said:
Yojimbo said:

I agree in that situation it is not 150 dollar price cut. Still its quite confusing, did ps3 get price cut or not? from 599 to 399 euro it was new version without ps2 compatiblity and other stuff. Or can we only count price cuts from 399 euro, because it was the same version?


New console versions and price cuts are not as black and white as people want to make them out to be.  I got my original PS3 Fat with backwards compatability for 600 or whatever it was at launch.  I bought my most recent 120gb PS3 for 160 or something a couple years back.  Did the ability to play PS3 games become cheaper as the consoles life went on?  Yes.  Did you get the same or greater value (minus the backwards compatability thing) by buying a cheaper version later?  Yes.  Do you define that as "price cut"?  If so, yes you got a price cut.  If you don't, then you paid less for a cheaper version.

This post raises so many abstractions and questions about what is considered value that it can't possibly be the right answer.

What if a console released with a game, but then didn't and they dropped price? Is that less or more value? Back to the drawing board with this one.

xb1 went from 500 to 350. With or without kinect (which we'd really have to quantify in value, seeing as how sales have actually increased, indicating that kinect is either value-null or a negative).