Well, I think that second ad answers some concerns in this thread. It definitly is focusing on free online play and games.

Wow, looking at the second vid all I have to say is: "Sony sure have a boner for LBP!"

These are good ads, now hopefully they do the same in the US so PS can finally start gaining ground on 360.

Wow... i just watched that second ad again. It even has the PS eye... im impressed.

BTW the company who created these ads (TDWA) created most of not all the eu playstation ads since 1995 (including lbp, this is living campaign)

guys they made multiple ads



this one talks about games and free online

nice tv-spot

Very Nice!! I hope its worth it GO $ONY GO!!!

So there has been an ad for features and an ad for casual gaming... now a hardcore one please

Seriously if the third one is for hardcore  games. I'd have to say What a great fkn job.

So sony had to raise their advertising budget by roughly 58,000,000 -74,000,000?

Well done microsoft.

If this ad campaign doesn't do as much as sony hopes, well, they could be in deep doo doo.

Oh, and microsoft will counter every ad with Halo: ODST & Forza 3.