Sony Launches £82m Ad Push for PlayStation 3 Across Europe

[Ronster316]

So sony had to raise their advertising budget by roughly 58,000,000 -74,000,000?

Well done microsoft.

If this ad campaign doesn't do as much as sony hopes, well, they could be in deep doo doo.

Oh, and microsoft will counter every ad with Halo: ODST & Forza 3.