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Forums - Sony Discussion - Sony Launches £82m Ad Push for PlayStation 3 Across Europe

binary solo on 26 August 2009

Well when you're $350 million in the red what's another $100 million? It's the gamble that pays off big time or the straw that beaks the camels back. Sony had to be bold. Notheing ventured nothing gained. Carpe Diem. Who dares wins. Fortune favours the bold. It is better to have tried and failed than to never have tried at all.

Any other apt cliches?



“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell

"When the power of love overcomes the love of power, the world will know peace."

Jimi Hendrix

 

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tombi123 on 26 August 2009
Ronster316 said:
So sony had to raise their advertising budget by roughly 58,000,000 -74,000,000?

Well done microsoft.

If this ad campaign doesn't do as much as sony hopes, well, they could be in deep doo doo.

Oh, and microsoft will counter every ad with Halo: ODST & Forza 3.


Don't you mean well done Nintendo.



binary solo on 26 August 2009
tombi123 said:
Ronster316 said:
So sony had to raise their advertising budget by roughly 58,000,000 -74,000,000?

Well done microsoft.

If this ad campaign doesn't do as much as sony hopes, well, they could be in deep doo doo.

Oh, and microsoft will counter every ad with Halo: ODST & Forza 3.


Don't you mean well done Nintendo.

What are you talking about? Clearly the only way to counter ODST and Forza 3 is with the ultimate hardcore trio of Buzz, Singstar and LBP. Those games wouldn't appeal in the slightest to the Wii demographic. The racing nut and FPS hardass on the other hand will be salivating at the thought of belting out one of Celine Dion's all time classics, recording it and loading it up for all their friends to listen to and cry at Covenant_Killer117's achingly beautiful interpretation of the Titanic song.

There's a little bit of Celine in everyone just waiting to come out.



“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell

"When the power of love overcomes the love of power, the world will know peace."

Jimi Hendrix

 

sully1311 on 26 August 2009

@Pullus... ive already put the ad on the previous page



Dallinor on 26 August 2009
binary solo said:
Well when you're $350 million in the red what's another $100 million? It's the gamble that pays off big time or the straw that beaks the camels back. Sony had to be bold. Notheing ventured nothing gained. Carpe Diem. Who dares wins. Fortune favours the bold. It is better to have tried and failed than to never have tried at all.

Any other apt cliches?

That was in the recent Uncharted trailer.

It's Sony's new motto!

@Ronster- MS will not counter every ad with ODST and Forza 3 unless they spent over 40 million advertising each title. Get real.



 

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Scruff7 on 26 August 2009
legend92(3) said:
cheese_man said:
So there has been an ad for features and an ad for casual gaming... now a hardcore one please

Seriously if the third one is for hardcore  games. I'd have to say What a great fkn job.

So true, i want to see some adverts that show off the hardcore games too, like Killzone 2, Unchartered and GT5.

Gimme, gimme, gimme!



Atari 2600, Sega Mega Drive, Game Boy, Game Boy Advanced, N64, Playstation, Xbox, PSP Phat, PSP 3000, and PS3 60gb (upgraded to 320gb), NDS

Linux Ubuntu user

Favourite game: Killzone 3

Ajax on 26 August 2009

Wait a second, I just read this:


- Here are some highlights of Times Online's interview with SCE's Kaz Hirai:

Sony admitted there was a marketing issue with PS3 because the system can "do everything", which caused an identity problem.
Right now they want to focus on delivering great software, then they can come back do non-game content.



If that is true, then why is that commercial about non-gaming things like BBC and movies?



''Hadouken!''

sully1311 on 26 August 2009

the ad just came on during champions league coverage. they've also changed the "search start ps3" and put start-ps3.com instead



tedsteriscool on 26 August 2009
Ajax said:

Wait a second, I just read this:


- Here are some highlights of Times Online's interview with SCE's Kaz Hirai:

Sony admitted there was a marketing issue with PS3 because the system can "do everything", which caused an identity problem.
Right now they want to focus on delivering great software, then they can come back do non-game content.



If that is true, then why is that commercial about non-gaming things like BBC and movies?

Watch the second commercial.



Lost_Soul on 26 August 2009

finally some normal advertising :)