I really don't want it to. I think the cover of Madden 09 All-Play turned people off.
I don't really buy sports games, but I do want the highest possible number of customers to get the game.
Madden, Tiger Woods, NBA live and Fifa (I guess NCAA, too) should go back to their original names.
Am I wrong? Did EA really capture a wider audience with All-Play? I'm not really sure...
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Add me for Pokemon, New Leaf, and Fire Emblem, Mario Kart 8.