Is the All-Play brand going to continue?

[Hyperion]

I really don't want it to. I think the cover of Madden 09 All-Play turned people off.

I don't really buy sports games, but I do want the highest possible number of customers to get the game. 

Madden, Tiger Woods, NBA live and Fifa (I guess NCAA, too) should go back to their original names. 

Am I wrong? Did EA really capture a wider audience with All-Play? I'm not really sure...