Once again, all I know is i forsee Epic threads when the price Cut hits and then epic threads when Septembers NPD is releads. I can see April and july being relived once again. How entertaining.

I can't believe it took 6 posts for Obie to get wtf-pwnd.

Obie, you should know, it's nice owning a console that doesn't have a bottom line of "Profit."

As consumers, we don't get the profit. We do get the benefit of that spent profit.

Microsoft is building a fanbase, just like Sony did. I can barely believe it, but I'm starting to really get behind this idea of "spend what we have to, in order to get more 3rd party games and services to our customers."

Call me crazy, but I like it better than "Sony won't spend any more money on 3rd party exclusives. We're trying to make a profit here."

If Sony could have just put some JRPGs out in its first year, then I wouldn't have had to cheat, and eventually leave her for the younger woman.

i except overtracking.

What I was trying to get at with past price drop is that it increased the sales of 360 to the point that Microsoft(who was then fixing production problems) couldn't keep up with the demands. The lack of 360 fueled a large momentum swing in Sony's favor. Microsoft is fighting tooth and nail not only to push past the Sony brand name, but to push past their own company's name. I expect that more than a few savy gamers who haven't picked up a 360 yet will get an arcade pack and pick up a used 20 gig for a few bucks. I also read someone say the 60 gig has been selling for 300 for a while... that would be untrue... hell it'll sell for 350 until midnight on the 4th in most stores.

Hope all 360 models can come to the price around $100.
then i will gonna to buy it, a few of it.

I think its pretty damn clear that the Zune is not making tons of money... actually neither does the 360 :P

Meanwhile, over the same time period Microsoft as a whole has posted $77.653 billion in profit:

2002 $5.355
2003 $7.531
2004 $8.168
2005 $12.254
2006 $12.599
2007 $14.065
2008 $17.681

Seriously, Microsoft isn't hurting, and neither are their investors. Even if they find it impossible to make a profit in the console gaming industry, they won't be forced to leave for monetary reasons. They'll only leave if they no longer see the Playstation as a threat to Windows. However, the way things look now they have the potential to break even on the 360, and make a profit on the 360's successor.

ermm didn't he mean the XBOX devision rather MS as a whole?! :s 

Cuz if so, the same can be said for SONY making money on all other sectors where tehy have profited from BR and CCell and their other HD products :S

^ All that says is MS can always afford to make a price cut. For god's sake it's MS. But there's still a limit.

I dont agree with the topic title, but I do think at some point, MS would be losing so much on every console that they might as well cut their losses and bow out of the game business.

Am I saying that's going to happen? Very, very unlikely. I'm just pointing out that, while the article makes it (correctly) seem like MS has bottomless pockets, at some point it wouldn't be worth it for them to stay in the game.