Nintendo games are extremely popular in Europe. Europe is not like Southeast Asia or Latin America where Nintendo IPs have generations of gamers who never played them. Nintendo always sells well in Europe when the price is reasonable. Nintendo DS sold over 50 million units in Europe, Switch will cross 40 million units and surpass Game Boy too. Wii also smashed selling 33 million, more than the PS3

The point is Europe is not a single market with all wealthy population. Sure we have Germany, United Kingdom and France who can afford many consoles and games, but there are less wealthy markets in Europe who are only now catching up to PS5 because they were confortable playing on their PS4 and couldn't justify a PS5 purchase yet

I think we are all making hasty allegations regarding to Switch 2 future in Europe, because it could be just a matter of more games getting released to attract more casual buyers. Switch 1 did ~196k in Europe on its first October, Switch 2 is actually selling significantly better in Europe compared to Switch 1, so Switch 2 selling 40mi+ in Europe is not out of the cards, but overall console sales have been declining in Europe with even the PS5 selling less than the PS4. If Nintendo wants to avoid losing market share, they will need to offer more competitive prices for Europe somewhere in the future like Sony is doing with PS5 right now

Thank you. For a site that is all about sales numbers, people tend to constantly forget market trends.

With all due respect, Nintendo is king when it comes to profit. I mean:

Their hardware has the highest profit margin.

Their games are the cheapest (by far) to develop, and now they're going to cost up to $80.

Their online service offers the least benefit to users.

They are the ones who do the fewest price cuts and promotions.

Sorry, but Nintendo is no "poor little thing." They are the company with the highest profits margin and the greatest greed.

Great month for the Switch 2 and PS5. Both are set up to have a strong holiday season with the former selling better than its predecessor in its first year and the latter is doing amazing in Europe currently which is making up for some slack elsewhere. Europe in general could keep the PS5 overall selling really well for a while so compared to the PS4 this is a big advantage it has over that in the late part of the lifespan. The PS5 only has a couple million or so at most left to sell in Japan and the US is the only major region it's currently ahead of the PS4 so it's about time they start really pushing sales in Europe to reduce its deficit there since losing the top spot in console sales there would be really bad.

Also the Switch 1 and the Xbox Series are the same as usual which is interesting since the latter just got another price increase in its strongest region though its sales are still really bad and will get even worse next year. Neither will have much of a holiday boost of note since both are approaching death's door and aren't really getting pushed any more but that's fine for the former other than its chances of reaching 160m.

Playstation is now more profitable than Nintendo and has been for years, guess why? Because Nintendo is not getting any of the digital, subscription and live service boom Sony is getting from gaming. Nintendo's old school selling games at retail model and getting next to no money from online and live service games means they stand no chance to compete with Sony in price cuts on hardware, Sony can bleed money on hardware and still make insane profits as we see from their financial reports.

Can I ask what metric you are using to compare profitability? Cause I'm pretty sure Manlytears was referencing net profit ratio or ordinary profit ratio, both of which I'm pretty certain are higher for Nintendo.

At this stage Nintendo are being quite conservative with Switch 2, preferring to just let it roll rather than being aggressive. As its still relatively new, this approach works for the time being, though looking ahead, they'd be wise to starting pushing harder next year.

The enthusiasts crowd are pretty much sold on it, the next step is getting the casual audience on board; Pokémon Pokopia could help with this, as would the next Animal Crossing.

Link to the VGChartz article here.

2025 Europe Sales Comparison Charts Through October - Switch 2 vs PS5 vs Xbox Series vs Switch

Here we see data representing the sales through to consumers and change in sales performance of the four current platforms (Nintendo Switch 2, PlayStation 5, Xbox Series X|S, and Nintendo Switch 1) over comparable periods for 2022, 2023, 2024, and 2025. Also shown is the market share for each of the consoles over the same periods.

Year to Date Sales Comparison (Same Periods Covered)

Market Share (Same Periods Covered)

2021 – (January 2022 to October 2022)

2022 – (January 2023 to October 2023)

2023 – (January 2024 to October 2024)

2024 – (January 2025 to October 2025)

"Year to date" sales for 2022, 2023, 2024, and 2025 sales are shown in series at the top of the table and then just below a comparison of 2025 versus 2024 and 2025 versus 2023 is displayed.  This provides an easy-to-view summary of all the data.

Total Sales and Market Share for Each Year

Nintendo

• Nintendo Switch 2
• 2.31 million units sold year-to-date
• Nintendo Switch 1
• 0.82 million units sold year-to-date
• Down year-on-year 1.03 million units (-55.8%)

Sony

• PlayStation 5
• 3.84 million units sold year-to-date
• Up year-on-year 0.07 million units (1.8%)

Microsoft

• Xbox Series X|S
• 0.46 million units sold year-to-date
• Down year-on-year 0.22 million units (-32.1%)

Note: VGChartz 2025, 2023, and 2022 estimates through September includes 43 weeks, while 2024 estimates includes 44 weeks.

Seems Switch 2 will not match Switch 1 2023 sales in Europe this year.

https://www.vgchartz.com/article/466340/2025-worldwide-sales-comparison-charts-through-october-switch-2-vs-ps5-vs-xbox-series-vs-switch/

2025 Worldwide Sales Comparison Charts Through October - Switch 2 vs PS5 vs Xbox Series vs Switch

Here we see data representing the sales through to consumers and change in sales performance of the four current platforms (Nintendo Switch 2, PlayStation 5, Xbox Series X|S, and Nintendo Switch 1) over comparable periods for 2022, 2023, 2024, and 2025. Also shown is the market share for each of the consoles over the same periods.

Year to Date Sales Comparison (Same Periods Covered)

Market Share (Same Periods Covered)

2021 – (January 2022 to October 2022)

2022 – (January 2023 to October 2023)

2023 – (January 2024 to October 2024)

2024 – (January 2025 to October 2025)

"Year to date" sales for 2022, 2023, 2024, and 2025 sales are shown in series at the top of the table and then just below a comparison of 2025 versus 2024 and 2025 versus 2023 is displayed.  This provides an easy-to-view summary of all the data.

Total Sales and Market Share for Each Year

Nintendo

• Nintendo Switch 2
• 10.68 million units sold year-to-date
• Nintendo Switch 1
• 3.69 million units sold year-to-date
• Down year-on-year 3.93 million units (-51.6%)

Sony

• PlayStation 5
• 10.68 million units sold year-to-date
• Down year-on-year 0.91 million units (-8.0%)

Microsoft

• Xbox Series X|S
• 1.89 million units sold year-to-date
• Down year-on-year 1.23 million units (-39.5%)

Note: VGChartz 2025, 2023, and 2022 estimates through September includes 43 weeks, while 2024 estimates includes 44 weeks.