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Forums - Gaming - Randy Pitchford "If you're a real fan, you'll find a way to make it happen"

 

Borderlands 4 will, at 79,99

Succeed expectations/make profit 2 13.33%
 
Break even 3 20.00%
 
Fail to return profit 5 33.33%
 
Flop very hard 5 33.33%
 
Total:15

Translation. Get a second job, real fans will do without nessessities or paying bills to buy our game. 

https://www.ign.com/articles/as-gamers-express-concern-about-borderlands-4-potentially-costing-80-gearbox-chief-randy-pitchford-says-if-youre-a-real-fan-youll-find-a-way-to-make-it-happen

"Randy, this game better not be 80 dollars. Don't take that risk, a lot of gamers aren't gonna pay 80 dollars and feed this notion of constant increase of the price tag. You are the CEO, you have some say with the price when it comes to your publisher."

And here's Randy Pitchford's response:

"A) Not my call. B) If you’re a real fan, you’ll find a way to make it happen. My local game store had Starflight for Sega Genesis for $80 in 1991 when I was just out of high school working minimum wage at an ice cream parlor in Pismo Beach and I found a way to make it happen."



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This PS4 looking title is last thing I'd expect to be $80...



These big games companies have fucked themselves in my opinion, chose the worst time in history to raise prices and your game is going to have to be exceptional to succeed over the next few years. Too many games are releasing, these prices are too much and people just can't afford it. The pie is very thin and only a few will get a decent bite, GTA6, Death Stranding 2, Ghost of Yotei for example. Games that even give a whiff of mediocrity are going to fail, imo. They are eating themselves.

I suspect people are waiting for a sale with Doom TDA and they will with this aswell and to scratch the itch when a new title comes out the older titles will just get bumped more as the years pass and we delve further into some pretty shitty economic times. If there is a free knock off or a game similar that isn't going to end up with a case where the gamer has the game but no electricity to play it. AAA is done outside of Sony and third party are going to learn the hard way, ya gotta excellent right now. Take two will win here still, cause GTA is a black hole that'll suck all the money back in to make up for the failures but other publishers will be left scratching their heads trying to gauge interest and games will be attacked for silly little reasons like "wokeness" or something even if it's the most A political title possible (Marathon) because gamers need an excuse to call sonething trash when they can't afford it but subconsciously want it, the default is to go straight to hate and make themselves feel better about FOMO. You can see this happening right now.



Its gonna flop compared to the previous games.



Randy has always been a walking PR nightmare. Glad to see some things never change lol



You called down the thunder, now reap the whirlwind

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Borderlands games are getting review bombed because Take-Two apparently updated their EULA



You called down the thunder, now reap the whirlwind

Borderlands 4 already has as much followers on Steam as post-launch Doom the Dark Ages and it's 8th in wishlists according to Steam Tracker. I don't see it flopping unless it's actually a bad game.

Not to mention that in accounting terms half of the development was done before Take Two acquired Gearbox, so yeah.




 

 

 

 

 

haxxiy said:

Borderlands 4 already has as much followers on Steam as post-launch Doom the Dark Ages and it's 8th in wishlists according to Steam Tracker. I don't see it flopping unless it's actually a bad game.

Not to mention that in accounting terms half of the development was done before Take Two acquired Gearbox, so yeah.


Wishlists mean nothing unless it's an indie title, some cheap co-op affair or something new that really catches influencer sails online. 

The game doesn't have to be bad for it to fail, a good score is enough to drive people into the wait for sale camp which seems to be happening with Doom TDA at 86. I'm really interested to see how this goes and how it goes for games like Hell is us (49,99) Lost Souls Aside (69,99), Mafia TOC (49,99) along side them and their scores releasing around the same period, all that is needed is one big 79,99 title with equal or comparable interest as B4 to release a week or two earlier and fuck up Randy's day. It's the problem they are all going to have, they really wanna be escaping each other by a month but too many games are coming and to many at lower price points that are getting massive hype for some reason. All it takes these days is a good trailer and the hype seeps even into casual gamer territory as you can see by a whole host of Chinese games getting lumped in with the big 79,99 titles by influencers. These are interesting times (apart from being so fucked up) I can't wait to see how it plays out right down to how gamers are doing financially around the world and can things continue as they have or are we at that tipping point where everything just seems to crash and no way to course correct for games in dev that have huge budgets waiting to be be sunk. Like how well will MGS Delta do at 79,99 when people can pick up the original game on 9th gen systems now or already have back in 2023. Should they have gone the Oblivion route and hit for 54,99... we'll see soon. 



I never played this series and never will. Stealing from SEGA on Col Marines to fund the first game. Series and Randy can get fucked.



Bite my shiny metal cockpit!

LegitHyperbole said:

Wishlists mean nothing unless it's an indie title, some cheap co-op affair or something new that really catches influencer sails online. 

(snip)

I get what you're saying, but between guessing with no data and guessing with data, I'll take the latter.

Disclaimer: I don't think $80 would be the ideal price point for this game to maximize profit, just that it probably wouldn't completely tank it.

Last edited by haxxiy - on 20 May 2025