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Translation. Get a second job, real fans will do without nessessities or paying bills to buy our game. 

https://www.ign.com/articles/as-gamers-express-concern-about-borderlands-4-potentially-costing-80-gearbox-chief-randy-pitchford-says-if-youre-a-real-fan-youll-find-a-way-to-make-it-happen

"Randy, this game better not be 80 dollars. Don't take that risk, a lot of gamers aren't gonna pay 80 dollars and feed this notion of constant increase of the price tag. You are the CEO, you have some say with the price when it comes to your publisher."

And here's Randy Pitchford's response:

"A) Not my call. B) If you’re a real fan, you’ll find a way to make it happen. My local game store had Starflight for Sega Genesis for $80 in 1991 when I was just out of high school working minimum wage at an ice cream parlor in Pismo Beach and I found a way to make it happen."