LegitHyperbole said:
Jumpin said:
Good question. Not the first 7 months, but DS and Switch both managed to sell 18 million+ in 6 month periods. The Switch shipped 18.5 million for the 6 months between Q2 and Q3 FY2021. DS did 18.7 million in Q2 and Q3 2009, and 17.5m in FY2008 with 7 million in Q1 and 6 million in Q2. So, the 7 month 18m+ has been done a few times in history, just not at launch. It would be unprecedented if Switch 2 got close to those numbers. |
The Switch was during the pandemic and DS was impulse buy pricing. Both had kid friendly pricing. Switch 2 may never get those numbers in it's lifetime. |
Good original question. But your follow-up comment is misguided and based on assumptions that are both irrelevant and false.
First: neither the DS nor the Switch were impulse buy price - those refer to advertised discount prices of substantial levels to 30 USD or lower or holiday discount sales—often associated with clearance. And “kid friendly price” isn’t a thing. But if you wanted to create a “kid friendly price” category, it would have to fall into the price range of what parents will spend on an electronic product for their kid. These would include TVs, personal computers, and many other devices that kids use. The top selling would be smart devices (phones and tablets). Over the past decade, smart devices sell between 1.3 and 1.55 billion per year, outselling gaming consoles by a multiple of 25-40 over the unit sales of dedicated gaming consoles in that time frame. The current two top selling in these categories are (at current time) the iPhone 16 Pro Max, which starts at a retail price of 1200 USD for the base model; and the Samsung Galaxy S25, which starts at a price of 1300 USD for the base model. This would price all major gaming consoles, including Switch 2, within the “kid friendly” range of this new category.
Second: the coronavirus pandemic was a net negative for items that weren’t sanitization or healthcare products. Nintendo wasn’t an exception. The pandemic hurt Nintendo’s ability to produce and ship the Switch. But Nintendo kept demand high with robust advertisement and the release of a killer app in 2020—the first killer app since April 2017—all this regardless of the pandemic. So, the summer and autumn quarters 2020 were up over 2019 by 18.0%, beating the 17 million mark in 6 months (shorter than 7 months). Quite a bump, but not as high as the bump the previous year (pre-pandemic), as 2019 summer and autumn quarters were up even higher over 2018, by 24.9%—and without a killer app. Because the trajectory of sales growth declined during the pandemic, despite the higher advantage because of a killer app, it means that the argument that the pandemic hurt Nintendo is stronger than the argument that it helped them.
Consoles have shipped 17 million in 7 months or near 17 million before. Apart from the periods I mentioned, Switch came close or exceeded the level before the pandemic, where it sold 15.61 million in 6 months. There was also the Wii in FY2009 which sold15.87m in 6 months, and averaged just shy of 5 million sales in adjacent quarters (an average of 1.65m per month), which means it almost certainly exceeded 17 million in 7 months.
But back to the original questions: can dedicated gaming consoles sell over 17 million in 7 months? The answer is yes.