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Forums - Sales Discussion - Switch Sells 750K, PS5 Sells 408K, and XS Sells 326K - Global Hardware Nov 14 to 20

The UK is one of Nintendo's worst significant markets if I recall correctly.
Then again, this is the nation that brought us One Direction so their awful taste is well established.

Last edited by curl-6 - on 01 December 2021

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The_Liquid_Laser said:
Dulfite said:

Chip shortages have been reducing production since 2020, so if there were none, yes 2021 would have produced more, but so would 2020. I think that without chip shortages that Switch 2020 would have been a juggernaut no one will beat again.

I recall Switch hardware shortages being an issue during most of 2020, but I do not recall this being an issue during holiday 2020.  Do you have a source saying that Switch was in short supply during the holidays last year?  I did find an article that says Nintendo increased production by 20% last year to prepare for the holidays.  That makes it seem like there was enough Switch hardware available during the holidays last year.

https://www.slashgear.com/nintendo-switch-sales-should-be-smooth-sailing-for-holiday-shopping-2020-09637308/

I was comparing the full years, not specifically the holiday period.



@trunkswd, how do the consoles perform in the German market?



Italy

PS5 is No. 1 console in 2021

Series S has been No. 1 last week (black friday).

Software - Week 47 (Nov 14 to 20), Top 10

1 - Pokemon Brilliant Diamond - Switch *

2 - Pokemon Shining Pearl - Switch *

3 - Fifa 22 - PS4

4 - Battlefield 2042 - PS5

5 - COD Vanguard - PS4

6 - The Last of US Part II - PS4

7 - Battlefield 2042 - PS4

8 - GTA V - PS4

9 - Pokemon Brilliant Diamond + Pokemon Shining Pearl - Switch *

10 - Just Dance 2022 - Switch

* Retail only

Market grew by 22% in 2020 (2.2B euros)



trunkswd said:
Kakadu18 said:

@trunkswd, how do the consoles perform in the German market?

Chris said he doesn't get any hardware figures for Germany. But our estimates have 2021 with Switch at 1,009,591, PS5 at 771,288, and Xbox Series at 376,533.

Thanks.

How much are the Switch, PS4 and XONE lifetime sales at in your estimates in Germany?



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curl-6 said:

The UK is one of Nintendo's worst significant markets if I recall correctly.
Then again, this is the nation that brought us One Direction so their awful taste is well established.

Is not, is just the competition is comparable between all 3. 



curl-6 said:

The UK is one of Nintendo's worst significant markets if I recall correctly.
Then again, this is the nation that brought us One Direction so their awful taste is well established.

Hey!

The UK gave us the Beatles, the Stones, Led Zeppelin, and Queen!

One bad apple doesn't mean the whole tree is rotten!



PAOerfulone said:
curl-6 said:

The UK is one of Nintendo's worst significant markets if I recall correctly.
Then again, this is the nation that brought us One Direction so their awful taste is well established.

Hey!

The UK gave us the Beatles, the Stones, Led Zeppelin, and Queen!

One bad apple doesn't mean the whole tree is rotten!

Maybe I should've put a ;) or :p or show I was just joking around haha. No offense intended to any British folk present.

Last edited by curl-6 - on 01 December 2021

PAOerfulone said:
curl-6 said:

The UK is one of Nintendo's worst significant markets if I recall correctly.
Then again, this is the nation that brought us One Direction so their awful taste is well established.

Hey!

The UK gave us the Beatles, the Stones, Led Zeppelin, and Queen!

One bad apple doesn't mean the whole tree is rotten!

Nah, if one apple is bad... BURN THE WHOLE TREE DOWN! ;)



ShadowLink93 said:
freedquaker said:

Awesome table! I have applied a simple intuitive regression analysis based on the data above in order to estimate the quarterly software sales figures. The model simply assumes;

a) Quarterly NEW hardware sales (x1) are positively correlated with software sales;
b) Quarterly CUMULATIVE hardware sales (x2) are also positively correlated with software sales (thru a different channel).

In other words, both the quarterly hardware sales AND the Install base simultaneously affect SW sales. Analytically speaking, the model is defined as,

Y = Betha_0 + Betha_1 * X1 + Betha_2 * X2 + Error Term

where Betha_1 is the slope (impact factor) of quarterly sales, an Betha_2 is the slope of cumulative hardware sales.

Interestingly the estimate function is acquired as  Y = -0.4328 + 3.7718 * X1 + 0.4133 * X2,

where R_square = 95% with P-values and F-value practically zero. In other words, the model can explain 95% of the variation in SW sales with 99.99% confidence. Long story short, the moral of the story,

1) We can easily and accurately estimate the software sales by knowing the quarterly and cumulative hardware sales,
2) Cumulative hardware sales (Install base) is incrementally getting more important according to the model, so as time goes on, it becomes incrementally easier to estimate SW sales even without quarterly sales.

Here is a comparison between the quarterly software sales and the model estimates from 2016-2017 q4 thru 2021-22 q2

5.4611.03
8.148.90
13.8813.77
25.0832.98
16.4117.97
17.9614.79
24.1721.05
52.5148.40
23.9123.24
22.6222.84
35.8734.89
64.6462.03
45.5935.02
50.4346.34
49.8253.67
75.8576.21
54.7852.33
45.2953.15
48.6052.39


Thanks for reading and please feel free to comment.

I added cumulative if it helps with your estimation, say if the Switch sells the same as last year (11.57m) in this Q3 how much software will it sell considering the higher install base and the install base is still actively buying software.

Nice table, I love it. Well, I had already included the cumulative sales (calculated from your data in excel) but your illustration is more beautiful. Just to be clearer on the estimate, basically just multiply the monthly HW sales estimate by 3.77 and the cumulative HW sales by 0.4133 and subtract -0.4328 from the sum of the two as in

Y = -0.4328 + 3.7718 * X1 + 0.4133 * X2

I am pretty sure one can devise better but more complicated estimates but I am very surprised how deterministic (and highly correlated) the relationship already is between SW sales and the two measures of HW sales!



Playstation 5 vs XBox Series Market Share Estimates

Regional Analysis  (only MS and Sony Consoles)
Europe     => XB1 : 23-24 % vs PS4 : 76-77%
N. America => XB1 :  49-52% vs PS4 : 48-51%
Global     => XB1 :  32-34% vs PS4 : 66-68%

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