Prices have increased in the UK. Even on most digital stores on PC - Steam/EGS/EA etc. In addition to cut content *cough* I mean DLC's and games increasingly being pushed out (incomplete or otherwise) and rushed to market. Its more that companies have shifted the cost to other ways like DLC's, MTX and GaaS to make up for development and increase ROI. Console gaming is increasingly more expensive, with more content locked to a store front and some features like online play locked behind a walled garden like PS Plus and Game Pass. So that $60-70 for a game you paid for suddenly becomes a lot more.
And now devs shifting towards GaaS model in mulitplayer games, so if gamers want to have access to new uncut content they're going to have to shell out to access new stuff each new 'season'. Basically, lots of hidden costs doesn't necessarily make gaming cheaper. Though with inflation video games did indeed used to be quite costly indeed, though tbh this is a needless comparison since the era of technology changes as is/was the availability of hardware capable of playing them and consumers expectations.