Alright, just to get my argument straight, I'll say this:
-Yes, sometimes politics negatively affect sales.
-However, if handled well, politics can positively affect sales. This is a more difficult line to walk for bigger businesses though.
-Politics may also be a means of reaching new, younger markets as younger individuals have a greater expectation of social and political engagement from businesses.
-All of that said though, the thesis of "go woke, go broke" is largely opposed to the conservative idea that the left is exclusively responsible for "cancel culture"/"outrage culture", as it demonstrates that conservative consumers have power over brands, and choose not to engage with those brands if they demonstrate themselves to be too far left.









