All I can say is Nintendo better be ramping up production. They need to be putting at least 25 million Switches on store shelves this year or there are gonna be massive shortages during the holidays. Why is Nintendo always so conservative when they have super hot systems? They said earlier this year they are only increasing production by 10% this year right? Take a page from Sony and ramp up production 50%!
Here have this from Shareholders Q & A, released July 3rd
Nintendo Switch is in short supply due to the huge success of Animal Crossing: New Horizons. I feel that Nintendo was not able to support this sudden increase in demand, which led to a major opportunity loss. Please tell us about your future plans for handling the production system, sales methods, and predictions for demand.
We would like to express our apologies for the inconvenience experienced by many consumers due to a shortage of Nintendo Switch and Nintendo Switch Lite. There have been continued on-and-off shortages throughout markets worldwide, specifically since the release of Animal Crossing: New Horizons (in March) through today. Console production has mostly recovered. However, because there is some amount of lag between when a product is manufactured and when it arrives on retailer shelves and worldwide demand for Nintendo Switch remains high, please understand that we cannot currently answer when the shortages will be resolved.
Regarding the comments about our production systems and demand predictions, we take these very seriously and are working towards improving the situation as soon as possible.
My understanding is that you are responding to the shortage of Nintendo Switch consoles by increasing production and holding raffle sales through the My Nintendo Store and at other retailers. However, Nintendo Switch continues to be resold at inflated prices, and I believe that merely increasing production or holding raffle sales is insufficient for supply to catch up to the sudden increase in demand. Specifically, please let us know whether you are discussing measures.
We would like to once again express our apologies for the inconveniences experienced by many consumers due to the shortages and reselling of Nintendo Switch consoles. Reselling is generally permitted under the current laws, so we are limited in the measures we can take as a company. We want to deliver Nintendo Switch consoles to as many consumers as possible, so we believe that the most important measure we can currently take is to steadily increase the production and shipping of Nintendo Switch consoles.