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Forums - Sales Discussion - Famitsu Sales: Week 28, 2020 (Jul 06 - Jul 12)

Slownenberg said:

All I can say is Nintendo better be ramping up production. They need to be putting at least 25 million Switches on store shelves this year or there are gonna be massive shortages during the holidays. Why is Nintendo always so conservative when they have super hot systems? They said earlier this year they are only increasing production by 10% this year right? Take a page from Sony and ramp up production 50%!

Here have this from Shareholders Q & A, released July 3rd

Question 2:

Nintendo Switch is in short supply due to the huge success of Animal Crossing: New Horizons. I feel that Nintendo was not able to support this sudden increase in demand, which led to a major opportunity loss. Please tell us about your future plans for handling the production system, sales methods, and predictions for demand.

Answer 2:

Furukawa:

We would like to express our apologies for the inconvenience experienced by many consumers due to a shortage of Nintendo Switch and Nintendo Switch Lite. There have been continued on-and-off shortages throughout markets worldwide, specifically since the release of Animal Crossing: New Horizons (in March) through today. Console production has mostly recovered. However, because there is some amount of lag between when a product is manufactured and when it arrives on retailer shelves and worldwide demand for Nintendo Switch remains high, please understand that we cannot currently answer when the shortages will be resolved.

Regarding the comments about our production systems and demand predictions, we take these very seriously and are working towards improving the situation as soon as possible.


Question 5:

My understanding is that you are responding to the shortage of Nintendo Switch consoles by increasing production and holding raffle sales through the My Nintendo Store and at other retailers. However, Nintendo Switch continues to be resold at inflated prices, and I believe that merely increasing production or holding raffle sales is insufficient for supply to catch up to the sudden increase in demand. Specifically, please let us know whether you are discussing measures.

Answer 5:

Furukawa:

We would like to once again express our apologies for the inconveniences experienced by many consumers due to the shortages and reselling of Nintendo Switch consoles. Reselling is generally permitted under the current laws, so we are limited in the measures we can take as a company. We want to deliver Nintendo Switch consoles to as many consumers as possible, so we believe that the most important measure we can currently take is to steadily increase the production and shipping of Nintendo Switch consoles.



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STARLEZZ said:
TLOU2 just vanished

Anecdote, but the local chain store that I usually visit (GEO Hyper Media Shop) is dumping their TLOU2 Collector's Editions (the one that has the Ellie statue). 50% off less than a month from release, originally about $180USD (converted from JP yen) now half that. Maybe they take up too much space? Anyway, regular version is still normal price.




starcraft: "I and every PS3 fanboy alive are waiting for Versus more than FFXIII.
Me since the games were revealed, the fanboys since E3."

Skeeuk: "playstation 3 is the ultimate in gaming acceleration"

It is nice to see a same day 3rd party game sell better on the Switch for once. With a now 5m install base lead, one would expect that to be the case every time.

Still it is quite the small lead in physical sales...



Farsala said:
It is nice to see a same day 3rd party game sell better on the Switch for once. With a now 5m install base lead, one would expect that to be the case every time.

Still it is quite the small lead in physical sales...

There's also just a lot more to buy on Switch. Switch dominates the software sales chart every week. There's much more software competition on the Switch in Japan. For PS4 anytime a decently popular new game comes out its gonna be what everyone is buying, while on Switch you have to compete with a bunch of other games that sell well.



Farsala said:
It is nice to see a same day 3rd party game sell better on the Switch for once. With a now 5m install base lead, one would expect that to be the case every time.

Still it is quite the small lead in physical sales...

Switch version might get better legs. And this game is the first one for the Switch. You need to build that fanbase on the Switch. Same scenario as Persona Scramble. 

But it at least got a Switch version. Like look at SAO. Completely missing out on a handheld audience which is what Japan is known for. It quite funny how some devs in Japan are still willing to make exclusives for a sinking console(PS4) and a console with 0 userbase(PS5). 

At the end of the day it will be the devs that will be missing out on the $$$$$



Pocky Lover Boy! 

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Indeed, Sao was largely overrepresented on COMG, so my prediction of 200K FW flopped hard xD

In the meantime, Switch, RFA and Animal Crossing are on an automated rampage through the charts dominating whatever they want !



Switch Friend Code : 3905-6122-2909 

Those PS4 numbers are grim indeed. I find it hard to believe that's all Sony could ship.

Farsala said:
It is nice to see a same day 3rd party game sell better on the Switch for once. With a now 5m install base lead, one would expect that to be the case every time.

Still it is quite the small lead in physical sales...

As Jranation points out, this is the series debut on Switch, while it has an established audience on PS4. 



Bet with Liquidlaser: I say PS5 and Xbox Series will sell more than 56 million combined by the end of 2023.

Is there still hope for the PS4 to reach 10 Million lifetime in Japan?



PotentHerbs said:
Is there still hope for the PS4 to reach 10 Million lifetime in Japan?

Nope, might not even surpass the PS3, Sony is likely sacrificing production of it in order to make sure they can have as many PS5's as they can at launch.  



PotentHerbs said:
Is there still hope for the PS4 to reach 10 Million lifetime in Japan?

A slim hope, but one that's dwindling with each passing week.

It has 810k to go.



Bet with Liquidlaser: I say PS5 and Xbox Series will sell more than 56 million combined by the end of 2023.