On its side it looks like a normal console that was put half way in an oven and it warped the plastic. It really looks like it had an accident; so much so that the poor thing now needs a crutch to stay level horizontally.
But I don't think Sony is going to show it like this in ads. Instead, I think they're going to push the robot vagin... uh, I mean... giant router look. And I mean giant - it's a behemoth, making it even more of an eyesore. Seriously, the XSX may not be aesthetically pleasing to everyone, but at least it's not going to stick out like a sore thumb sitting on the floor next to your subwoofer.
It's a shame too because I've always liked Sony's console designs (including the handhelds), some more than others, but this thing just looks ridiculous to me. Try as I may to find some kind of artistic style here, I just keep being reminded of that Everybody Loves Raymond episode with the sculpture: