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Forums - Sales Discussion - Sony prioritizing US audience for PS5 reveal because Japan is losing interest

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What do you think

people already know this 37 48.05%
 
I don't believe what he said 8 10.39%
 
There is still hope for Japanese market 13 16.88%
 
It's not relevant does no... 14 18.18%
 
Banzai Nippon 5 6.49%
 
Total:77

Well tbh, i am loosing interest in consoles because I can't bloody get one in Aus lol. Would love to get a PS5 but not easy to find.

Started reading about computers and monitors alone gave me a headache with so many options. From my reading I have concluded a serious gamer probably needs at least two monitors, one for FPS and one for immersive games lol. Maybe a 3rd for something else lol.



 

 

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Thanks to Media Create Top 1000 for Japan and South Korea/Taiwan data which we got thanks to Chris, we can see that the overall software situation in Asia for the PS5 is far from rosy at the moment

Considering that at the moment sales on the PS4/PS5 in Japan for this year are likely below 500K I can see a situation where sales on the PS4/PS5 fail to surpass 2 million units for the year which would mean a decline of over 5 million units YoY. If a similar trend is observed in South Korea & Taiwan we can definitely say that there is a divergence between East and West in terms of dedicated video game market. Considering China is fast become the biggest growth opportunity for video game makers, this might be giving us hints about what the Chinese market will look like in the coming years as culturally it's closer to Japan/South Korea/Taiwan than the West. 

Also if you are an Asian video game maker and aren't making Switch part of your strategy you are missing a big opportunity. 

Japan M-C Top 1000 CY 2019

01. NSW - 16.646.620 <61,97%>
02. PS4 - 9.235.333 <34,38%>
03. 3DS - 664.355 <2,47%>
04. PSV - 301.706 <1,12%>
05. XB1 - 12.946 <0,05%>
06. ALL - 26.860.960 <100,00%>

Japan M-C Top 1000 CY 2020

01. NSW - 24.636.454 <74,98%>
02. PS4 - 7.839.893 <23,86%>
03. 3DS - 200.354 <0,61%>
04. PS5 - 109.374 <0,33%>
05. PSV - 69.251 <0,21%>
06. XBS - 243 <0,00%>
00. ALL - 32.855.568 <100,00%>

South Korea Software 2019:

01. NSW - 1.564.125 <63,42%>
02. PS4 - 844.641 <34,25%>
03. 3DS - 57.676 <2,34%>
00. ALL - 2.466.442 <100,00%>

South Korea Software 2020:

01. NSW - 2.738.421 <81,13%>
02. PS4 - 576.879 <17,09%>
03. 3DS - 41.945 <1,24%>
04. PS5 - 18.270 <0,54%>
00. ALL - 3.375.515 <100,00%>


Taiwan Software 2019:

01. NSW - 1.136.238 <51,33%>
02. PS4 - 1.060.802 <47,93%>
03. XB1 - 9.840 <0,44%>
04. 3DS - 4.267 <0,19%>
05. PSV - 2.271 <0,10%>
00. ALL - 2.213.418 <100,00%>

Taiwan Software 2020:

01. NSW - 1.304.139 <59,82%>
02. PS4 - 863.897 <39,63%>
03. PS5 - 10.692 <0,49%>
04. XBS - 1.262 <0,06%>
00. ALL - 2.179.990 <100,00%>


noshten said:

Thanks to Media Create Top 1000 for Japan and South Korea/Taiwan data which we got thanks to Chris, we can see that the overall software situation in Asia for the PS5 is far from rosy at the moment

Those are terrible numbers for South Korea and Taiwan with all platforms including the Switch.

All top 1000 titles together in South Korea for the whole year sell less than eg the latest COD game sells in the USA on just its opening day.

Wow!!!! I knew they didn't really buy Consoles but didn't think it was that bad, they still really are just PC & Mobile



GProgrammer said:
noshten said:

Thanks to Media Create Top 1000 for Japan and South Korea/Taiwan data which we got thanks to Chris, we can see that the overall software situation in Asia for the PS5 is far from rosy at the moment

Those are terrible numbers for South Korea and Taiwan with all platforms including the Switch.

All top 1000 titles together in South Korea for the whole year sell less than eg the latest COD game sells in the USA on just its opening day.

Wow!!!! I knew they didn't really buy Consoles but didn't think it was that bad, they still really are just PC & Mobile

Disagree. South Korean pop are 51 M. Taiwan are 21M.



GProgrammer said:
noshten said:

Thanks to Media Create Top 1000 for Japan and South Korea/Taiwan data which we got thanks to Chris, we can see that the overall software situation in Asia for the PS5 is far from rosy at the moment

Those are terrible numbers for South Korea and Taiwan with all platforms including the Switch.

All top 1000 titles together in South Korea for the whole year sell less than eg the latest COD game sells in the USA on just its opening day.

Wow!!!! I knew they didn't really buy Consoles but didn't think it was that bad, they still really are just PC & Mobile

The fact that PC & Mobile market is so large in South East Asia is a huge opportunity for Switch actually,

That's why the region as a whole is the fastest growing according to Nintendo. In the past East Asia didn't represent such a large part of Nintendo's growth, compare that to the past two years years especially after Switch officially launched in China in December 2019. In the last QA Shuntaro Furukawa pretty much underlined it that it's biggest growth region. 

"By region, significant sales growth is continuing in Asia, and we believe there is still room for sufficient growth of new demand in Europe and the United States, considering the sizes of those populations."

https://www.nintendo.co.jp/ir/pdf/2021/210507e.pdf

The overall growth was 65% for hardware & 66% in terms software for Other(Asia/Oceania/Africa)

From Media-Create the hardware sales South Korea saw 97% hardware growth & 70% physical software growth Year over Year, while Taiwan saw 68% hardware growth & 14% software growth. If growth continues strongly just these two markets would become as large as France is currently for Nintendo in terms of hardware sales. Combine China, Thailand, Vietnam, Singapore, South Korea, Taiwan etc. it's possible that in a couple of years Asia might overtake Europe 

Last edited by noshten - on 06 June 2021

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noshten said:
GProgrammer said:

Those are terrible numbers for South Korea and Taiwan with all platforms including the Switch.

All top 1000 titles together in South Korea for the whole year sell less than eg the latest COD game sells in the USA on just its opening day.

Wow!!!! I knew they didn't really buy Consoles but didn't think it was that bad, they still really are just PC & Mobile

The fact that PC & Mobile market is so large in South East Asia is a huge opportunity for Switch actually,

That's why the region as a whole is the fastest growing according to Nintendo. In the past East Asia didn't represent such a large part of Nintendo's growth, compare that to the past two years years especially after Switch officially launched in China in December 2019. In the last QA Shuntaro Furukawa pretty much underlined it that it's biggest growth region. 

"By region, significant sales growth is continuing in Asia, and we believe there is still room for sufficient growth of new demand in Europe and the United States, considering the sizes of those populations."

https://www.nintendo.co.jp/ir/pdf/2021/210507e.pdf

The overall growth was 65% for hardware & 66% in terms software for Other(Asia/Oceania/Africa)

From Media-Create the hardware sales South Korea saw 97% hardware growth & 70% physical software growth Year over Year, while Taiwan saw 68% hardware growth & 14% software growth. If growth continues strongly just these two markets would become as large as France is currently for Nintendo in terms of hardware sales. Combine China, Thailand, Vietnam, Singapore, South Korea, Taiwan etc. it's possible that in a couple of years Asia might overtake Europe 

Your and mine theory: sony will lose East Asia for Nintendo, maybe will be concrete sooner than I thought. Maybe the China hero project will resist more, but China`s Nintendo performance it's great. 



Agente42 said:
noshten said:

The fact that PC & Mobile market is so large in South East Asia is a huge opportunity for Switch actually,

That's why the region as a whole is the fastest growing according to Nintendo. In the past East Asia didn't represent such a large part of Nintendo's growth, compare that to the past two years years especially after Switch officially launched in China in December 2019. In the last QA Shuntaro Furukawa pretty much underlined it that it's biggest growth region. 

"By region, significant sales growth is continuing in Asia, and we believe there is still room for sufficient growth of new demand in Europe and the United States, considering the sizes of those populations."

https://www.nintendo.co.jp/ir/pdf/2021/210507e.pdf

The overall growth was 65% for hardware & 66% in terms software for Other(Asia/Oceania/Africa)

From Media-Create the hardware sales South Korea saw 97% hardware growth & 70% physical software growth Year over Year, while Taiwan saw 68% hardware growth & 14% software growth. If growth continues strongly just these two markets would become as large as France is currently for Nintendo in terms of hardware sales. Combine China, Thailand, Vietnam, Singapore, South Korea, Taiwan etc. it's possible that in a couple of years Asia might overtake Europe 

Your and mine theory: sony will lose East Asia for Nintendo, maybe will be concrete sooner than I thought. Maybe the China hero project will resist more, but China`s Nintendo performance it's great. 

Nonsense.

PS4 showed massive growth in Asia (bar Japan) and PS5 is only going to increase that userbase. Playstation is unrivalled in Asia in playing AAA console games from around the world, and the audience for such games is only continuing to grow in China, South Korea and Taiwan.

Japan's decline is also miniscule. PS3: 10.2 million, PS4 9.5 million (and this is with Sony not doing further price cuts). PS5 is actually outpacing PS4 in Japan. Another easy 9-10 million while Xbox struggles to do 100k.



src said:
Agente42 said:

Your and mine theory: sony will lose East Asia for Nintendo, maybe will be concrete sooner than I thought. Maybe the China hero project will resist more, but China`s Nintendo performance it's great. 

Nonsense.

PS4 showed massive growth in Asia (bar Japan) and PS5 is only going to increase that userbase. Playstation is unrivalled in Asia in playing AAA console games from around the world, and the audience for such games is only continuing to grow in China, South Korea and Taiwan.

Japan's decline is also miniscule. PS3: 10.2 million, PS4 9.5 million (and this is with Sony not doing further price cuts). PS5 is actually outpacing PS4 in Japan. Another easy 9-10 million while Xbox struggles to do 100k.

Playstation was unrivaled in Asia and RoW in general. But with the Switch, Nintendo has kicked Sony from the throne in an increasing amount of countries. Switch has sold over 5M in the RoW last year, which is way above anything any Playstation managed to sell in the RoW in a single year ever. And the Switch sales are up compared to last year, meaning this trend isn't about to stop.

If you look at the platform sales in the RoW, Sony has reigned supreme in the past. The bestselling ones are all Playstation consoles, with PS2, PS4, PSP, and PS3, in that order, on the top 4 spots. Number 5 is the DS, but the Switch is already just behind and will pass the DS this summer, and also the PS3, which is barely in front of the DS. The PSP could fall this holiday season, and in 2022 or 2023 it will surpass the PS4 even with slowing sales in that region. This just shows that Nintendo has finally understood and is conquering the RoW market, and most notable for this change here is the Asian market.

As for Japan's decline, it's not minuscule. Considering that the PS4 sold almost 50% more than the PS3, having any amount of decline is a disaster in itself. With how popular the PS4 was, it should have gone up a lot, yet it still was down. And no, another price cut wouldn't have added enough sales to break even with the PS3, let alone change the sales trend and trajectory in Japan.

The PS5 is outpacing the PS4, that's true, but that was also a very low bar to pass. I mean, the commercial failure that is the Wii U sold better launch-aligned in Japan than the PS4 - and would still lead the PS5 by that metric. It doesn't have the sales decline the PS4 had, so it can have a genuine increase. But for that, it will need more support from Japanese developers bringing unique Japanese titles, as these are still pretty rare on the radar of PS5 releases. But the chances are there for the PS5 to change the trend in Japan, Sony just needs to grab them.

Last edited by Bofferbrauer2 - on 14 June 2021

src said:
Agente42 said:

Your and mine theory: sony will lose East Asia for Nintendo, maybe will be concrete sooner than I thought. Maybe the China hero project will resist more, but China`s Nintendo performance it's great. 

Nonsense.

PS4 showed massive growth in Asia (bar Japan) and PS5 is only going to increase that userbase. Playstation is unrivalled in Asia in playing AAA console games from around the world, and the audience for such games is only continuing to grow in China, South Korea and Taiwan.

Japan's decline is also miniscule. PS3: 10.2 million, PS4 9.5 million (and this is with Sony not doing further price cuts). PS5 is actually outpacing PS4 in Japan. Another easy 9-10 million while Xbox struggles to do 100k.

Nonsense. Why? South Korea, China, and Taiwan show this.



Bofferbrauer2 said:
src said:

Nonsense.

PS4 showed massive growth in Asia (bar Japan) and PS5 is only going to increase that userbase. Playstation is unrivalled in Asia in playing AAA console games from around the world, and the audience for such games is only continuing to grow in China, South Korea and Taiwan.

Japan's decline is also miniscule. PS3: 10.2 million, PS4 9.5 million (and this is with Sony not doing further price cuts). PS5 is actually outpacing PS4 in Japan. Another easy 9-10 million while Xbox struggles to do 100k.

Playstation was unrivaled in Asia and RoW in general. But with the Switch, Nintendo has kicked Sony from the throne in an increasing amount of countries. Switch has sold over 5M in the RoW last year, which is way above anything any Playstation managed to sell in the RoW in a single year ever. And the Switch sales are up compared to last year, meaning this trend isn't about to stop.

If you look at the platform sales in the RoW, Sony has reigned supreme in the past. The bestselling ones are all Playstation consoles, with PS2, PS4, PSP, and PS3, in that order, on the top 4 spots. Number 5 is the DS, but the Switch is already just behind and will pass the DS this summer, and also the PS3, which is barely in front of the DS. The PSP could fall this holiday season, and in 2022 or 2023 it will surpass the PS4 even with slowing sales in that region. This just shows that Nintendo has finally understood and is conquering the RoW market, and most notable for this change here is the Asian market.

As for Japan's decline, it's not minuscule. Considering that the PS4 sold almost 50% more than the PS3, having any amount of decline is a disaster in itself. With how popular the PS4 was, it should have gone up a lot, yet it still was down. And no, another price cut wouldn't have added enough sales to break even with the PS3, let alone change the sales trend and trajectory in Japan.

The PS5 is outpacing the PS4, that's true, but that was also a very low bar to pass. I mean, the commercial failure that is the Wii U sold better launch-aligned in Japan than the PS4 - and would still lead the PS5 by that metric. It doesn't have the sales decline the PS4 had, so it can have a genuine increase. But for that, it will need more support from Japanese developers bringing unique Japanese titles, as these are still pretty rare on the radar of PS5 releases. But the chances are there for the PS5 to change the trend in Japan, Sony just needs to grab them.

Nope still is. Amusing how you conveniently left the rest of the sentence: in AAA games.

If SK, China and Taiwan want to play COD, GTA, FF, RE, MHW etc etc on console there is only Playstation. PS5 is outpacing PS4 in these places while still being supply constrained.

Sony predicts Y3 for PS5 to be 23 million+ more than PS4 ever could do, further showing notable growth.

Japan's decline is factually miniscule no matter how you spin it. A 5% decline despite being higher in price. WiiU sold 3.3 million LTD. PS4 sold more than 3 times that, what a disingenuous comparison.

Japanese dev support is by standard, like previous gens, industry best on Playstation. The only platform that comes close to amount of Japanese games PS gets is PC.

Agente42 said:
src said:

Nonsense.

PS4 showed massive growth in Asia (bar Japan) and PS5 is only going to increase that userbase. Playstation is unrivalled in Asia in playing AAA console games from around the world, and the audience for such games is only continuing to grow in China, South Korea and Taiwan.

Japan's decline is also miniscule. PS3: 10.2 million, PS4 9.5 million (and this is with Sony not doing further price cuts). PS5 is actually outpacing PS4 in Japan. Another easy 9-10 million while Xbox struggles to do 100k.

Nonsense. Why? South Korea, China, and Taiwan show this.

Only if you read the data wrong. PS4 is a 7 year old system on the way out. EVen then it showed massive growth from PS3.

PS5 is doing better than PS4, so no, the data shows Playstation continuing to grow in SK, China and Taiwan.