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Forums - Gaming - PS5's marketing feels worse than PS4, while Series X's marketing is better than Xbox One's.

Vizigoth04 on 19 March 2020

I would say at this point Sony hasn’t really put anything into marketing yet. I still think they are tying up some loose ends with developers. Figuring out manufacturing costs all while dealing with the apparent Pandemic. I’m certain one this is all said and done we will get a more of marketing sales approach to a conference even via a State of Play showing. I’m certain at the reveal they’ll show the PS5 the controller, user interface games and all the features that are built in. I also think we’ll get the price but still a vague Holiday 2020 release time frame incase they need to delay. I haven’t watched anything on Microsoft’s side of things as they yet have proved games to me. I think they will do better this gen than last simply due to its acquired first party studios.



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Moonhero on 19 March 2020

I don't know if any advertising works anymore. I will by a PS5 no matter what. I don't like Microsoft consoles, especially after they tried last gen to stop people from having used games. People have their trophies and whatnots... They more than likely won't be changing over.



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V-r0cK on 19 March 2020
the-pi-guy said:
DonFerrari said:

Why steal the thunder of FF VIR, TLOU2 and GoT so close to they releasing and far of PS5 launch?

Didn't stop The Last of Us from succeeding on PS3, a few months after PS4 was announced.

Maybe it was Sony's deal this generation with Square and Naughty Dog to not show anything PS5 related until some time after FF7 and TLoU2 has been released? lol 

Talking spec is fun and all but we all know the real hype meat and marketing is in the games and what devs can do with the games.  



DonFerrari on 19 March 2020
the-pi-guy said:
DonFerrari said:

Why steal the thunder of FF VIR, TLOU2 and GoT so close to they releasing and far of PS5 launch?

Didn't stop The Last of Us from succeeding on PS3, a few months after PS4 was announced.

That much is true, even GT6 was able to sell over 5M without port on PS4

pitzy272 said:
Azzanation said:

At launch they didn't have the better 1st party games nor the brand power if we are carrying over from the 360 and PS3 era. 

PS5 vs Series X is a different story where PS has the brand power of the Xbox brand due to the success of the PS4 vs XB1. However launch games could possibly go Series X's way with launch titles like Halo Infinite being heavily focused around the next gen consoles and marketing.

However will wait and see what Sony announces for PS5's launch games. 

This could be true for the launch (much less so for the rest of the gen i think, however). I’ve been saying for a long time that I feel Sony is making a serious mistake by not having TLoUp2 as a PS5 launch game. I honestly don’t know what they’re thinking. Clearly they’re wanting people to double dip so they make more money, but I think this is a huge mistake, when XSX has Halo Infinite. And I would bet a lot of money that HI will win back a lot of people and be a huge game.

MS is doing just about everything right lately. I’m a PS guy, but Sony should have a healthy fear of MS. They’re coming for Sony, and they’re gonna take a much bigger piece of the pie this gen than they did last.

On the topic of Sony’s presentation yesterday, I had been really excited for it. Once it started, I almost thought it was a joke. From the format to the presentation to the fake audience—everything other than the presence of Mark Cerny—it was painfully bad. Idk WTF Sony was thinking with that, but I hope they start stepping it up. 

TLOU2, GoT and the other major 1st party will be playable on PS5 they are BC. At most we don't know how much improved they will be and if they will offer the improvements for free.

DélioPT said:
DonFerrari said:

On that point I can agree, but that isn't because they announced or not, because the GDC talk have been announced before.

Yeah, but… they should have done something different now.

Had they made this presentation available after a reveal like MS did recently and people wouldn't complain.
It was a strange mistep by Sony.

That sure they could have done better, still january they said they would reveal PS5 in several events and we still have several months before release.



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PotentHerbs on 19 March 2020

Sony had a little misstep yesterday. It seems they didn't realize how hungry people were for PS5 info lol. A tech demo/ teaser trailer could have gone a long way in terms of swaying public opinion.

The good thing is Sony can still recover. They have a ton of first party stuff to show for their first consumer reveal. GG, Insomniac, Japan Studios, PD, maybe even that rumored new studio in San Diego, might have something to show. Something like Horizon: Zero Dawn running on PS4 Pro looks better than most games running on Xbox One X. Can MS studios really capitalize on a 2TF advantage better than SIE can capitalize on a 2x SSD? We're at a point where graphical differences are harder to distinguish. However, the SSD could be a massive game changer in game development and level design, as touted by MS, Sony & third party developers. Third party games being superior on the XSX won't matter if the PS5 comes in at $399. This isn't touching on any acquisitions or third party partnerships/exclusives Sony might have in store too.

The only bad side, potentially, is the wait until June/July. I feel like Sony doesn't want to show any PS5 titles until GoT is released.



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Azzanation on 19 March 2020
vivster said:

What are you talking about? Sony hasn't lost a single bit of its brand power since the PS2. That's why people were flocking to the PS3 despite being objectively the worse option. In the end they pulled it out with constant support and a breadth of first class exclusive games. And they took exactly that proven track record over to the PS4. People had to buy the PS4 because they wanted to have the best games again. Hell, TLOU and UC alone made people choose PS4 because of the promise of sequels. And in this gen Sony just continued to deliver top exclusive games even late into the gen while X1 did not and tanked. Even in PS4's last year it gets a mega blockbuster like FFVII Remake all for itself. What do you think people will buy to get the next part of the game?

People know this and will once again choose PS over XB because it is basically guaranteed to have great exclusive games yet again, including high demand sequels of PS4 games. At this point the PS5 is too big to fail, because it builds upon an incredibly stable legacy. That's brand power at work world wide and not just globally in the US. That is what brand power is. People will buy your product not because it is good but because they trust that it will be good.

No you are wrong. If that was the case than 360 would have earnt a lot of brand power last gen since it was the console that set the standards. Halo outsold UC and TLOU, Forza put GT in its place and Gears was as good as God of War. Brand power isn't the sole reason the PS4 was successful, the fact its direct competitors slipped over was a major piggy back for the PS4 to sell, it wasn't just the X1 but the WiiU as well. That's a double win for the PS4 knowing that it basically went in with no threats. If we swapped the PR slip up, the Kinect and price point on both X1 and PS4 than expect the X1 to have outsold the PS4 like the PS4 outsold the X1. Marketing was a huge selling point for the PS4 over the X1. At launch X1 had the exclusives and due to the bad PR, no one cared about the games.



Colocho on 19 March 2020

They have plenty of time. Right now PlayStation needs to focus on the PS4. PS4 has plenty of amazing games coming out in the nxt few months (FF7, TLU2, GoT..etc.). I guarantee u that once June is over n done with, the PS5 news n marketing will be nonstop!! SONY is in the drivers sit going into Nxt Gen.



PotentHerbs on 19 March 2020
Azzanation said:
vivster said:

What are you talking about? Sony hasn't lost a single bit of its brand power since the PS2. That's why people were flocking to the PS3 despite being objectively the worse option. In the end they pulled it out with constant support and a breadth of first class exclusive games. And they took exactly that proven track record over to the PS4. People had to buy the PS4 because they wanted to have the best games again. Hell, TLOU and UC alone made people choose PS4 because of the promise of sequels. And in this gen Sony just continued to deliver top exclusive games even late into the gen while X1 did not and tanked. Even in PS4's last year it gets a mega blockbuster like FFVII Remake all for itself. What do you think people will buy to get the next part of the game?

People know this and will once again choose PS over XB because it is basically guaranteed to have great exclusive games yet again, including high demand sequels of PS4 games. At this point the PS5 is too big to fail, because it builds upon an incredibly stable legacy. That's brand power at work world wide and not just globally in the US. That is what brand power is. People will buy your product not because it is good but because they trust that it will be good.

No you are wrong. If that was the case than 360 would have earnt a lot of brand power last gen since it was the console that set the standards. Halo outsold UC and TLOU, Forza put GT in its place and Gears was as good as God of War. Brand power isn't the sole reason the PS4 was successful, the fact its direct competitors slipped over was a major piggy back for the PS4 to sell, it wasn't just the X1 but the WiiU as well. That's a double win for the PS4 knowing that it basically went in with no threats. If we swapped the PR slip up, the Kinect and price point on both X1 and PS4 than expect the X1 to have outsold the PS4 like the PS4 outsold the X1. Marketing was a huge selling point for the PS4 over the X1. At launch X1 had the exclusives and due to the bad PR, no one cared about the games.

That's just launch though. The gen wasn't a lost cause in 2014 or 2015. MS could have comeback as unlikely as it is. 

Xbox One had more price cuts, revisions, and deals than the PS4 had in its lifetime. MS has turned things around tremendously since the DRM fiasco including de-bundling Kinect and permanent price drops for the XOne. They won a few NPD's in 2015. You're telling me that MS couldn't be competitive 2016 on? MS can't expand in the territories where they're non - existent or not available? All because of a PR blunder that happened in 2013? Sounds like an excuse.

If we swapped scenarios, XOne wouldn't have out sold PS4 as much as the PS4 outsold the XOne currently, because Sony has compelling software like Uncharted 4, God of War, Horizon & Spiderman that moved hardware and sold 10+ Million units (which is being conservative), they have a global reach, and simply a bigger brand in gaming. PS4 would have come back just like the PS3 did. Brand power is a big reason why Xbox at the same price can't outsell a PlayStation at the same price outside of a few regions. 



Azzanation on 19 March 2020
PotentHerbs said:

That's just launch though. The gen wasn't a lost cause in 2014 or 2015. MS could have comeback as unlikely as it is. 

Xbox One had more price cuts, revisions, and deals than the PS4 had in its lifetime. MS has turned things around tremendously since the DRM fiasco including de-bundling Kinect and permanent price drops for the XOne. They won a few NPD's in 2015. You're telling me that MS couldn't be competitive 2016 on? MS can't expand in the territories where they're non - existent or not available? All because of a PR blunder that happened in 2013? Sounds like an excuse.

If we swapped scenarios, XOne wouldn't have out sold PS4 as much as the PS4 outsold the XOne currently, because Sony has compelling software like Uncharted 4, God of War, Horizon & Spiderman that moved hardware and sold 10+ Million units (which is being conservative), they have a global reach, and simply a bigger brand in gaming. PS4 would have come back just like the PS3 did. Brand power is a big reason why Xbox at the same price can't outsell a PlayStation at the same price outside of a few regions. 

Xbox revisions wasn't just redesigning the console. They basically started again with closing down studios and started from new during a generation. That took a hit on the games front which meant that they couldn't get the games out like they could with the 360. Hence the lack of 1st party games. Sony didn't have to change much, their console circle continued as planned. Both the Xbox and PS have brand power, however we cannot compare the two the same as the start of this generation was one tripping up while the other was at full speed. If the X1 came out like the 360 than this gen would have been more neck and neck. The fact the WiiU flopped also added a bigger buyers choice to the PS4 adding in two audiences of customers rather than just one. 



PotentHerbs on 19 March 2020
Azzanation said:
PotentHerbs said:

That's just launch though. The gen wasn't a lost cause in 2014 or 2015. MS could have comeback as unlikely as it is. 

Xbox One had more price cuts, revisions, and deals than the PS4 had in its lifetime. MS has turned things around tremendously since the DRM fiasco including de-bundling Kinect and permanent price drops for the XOne. They won a few NPD's in 2015. You're telling me that MS couldn't be competitive 2016 on? MS can't expand in the territories where they're non - existent or not available? All because of a PR blunder that happened in 2013? Sounds like an excuse.

If we swapped scenarios, XOne wouldn't have out sold PS4 as much as the PS4 outsold the XOne currently, because Sony has compelling software like Uncharted 4, God of War, Horizon & Spiderman that moved hardware and sold 10+ Million units (which is being conservative), they have a global reach, and simply a bigger brand in gaming. PS4 would have come back just like the PS3 did. Brand power is a big reason why Xbox at the same price can't outsell a PlayStation at the same price outside of a few regions. 

Xbox revisions wasn't just redesigning the console. They basically started again with closing down studios and started from new during a generation. That took a hit on the games front which meant that they couldn't get the games out like they could with the 360. Hence the lack of 1st party games. Sony didn't have to change much, their console circle continued as planned. Both the Xbox and PS have brand power, however we cannot compare the two the same as the start of this generation was one tripping up while the other was at full speed. If the X1 came out like the 360 than this gen would have been more neck and neck. The fact the WiiU flopped also added a bigger buyers choice to the PS4 adding in two audiences of customers rather than just one. 

Don't forget Sony closed a couple of studios this gen. Also, one of their premiere studios, SSM, had a lot of internal turmoil to a point where they had to cancel one of their projects. Sony just has a better handle on their studios compared to MS. 

MS has brand power but it is in no way comparable to the type of brand power Sony has. The XSX can very well get 2:1 in lifetime sales by the PS5 next gen even if MS were on top of their game. Lets say, 60 Million for Xbox Series X, compared to 120 Million for the PS5. Where are MS getting the sales from outside of NA/UK where PS can outsell them 3:1?