They can make a conference, direct, stream or anything in the same day as E3, a week before or after or whenever they like and that would still get the viewership.

We still haven't heard from Sony what are their plans besides "participating in hundreds of other events". Being this the year they release PS5 I doubt they won't do something big to show off.

I understand but it's really just about the conference, that's the real meat of E3.  Since Nintendo's been doing Direct for their own E3 it never really felt that Nintendo was there even if they have the floor, it just felt like fillers instead.

Nintendo's E3 direct having more views than the other directs for the year isn't proof that releasing a video june = more views. The E3 direct has the most views because it is their biggest of the year and expected to be such.

In fact it's remarkable that their other directs are so close to their biggest yearly presentation. If anything I'd take this evidence to show the exact opposite of what you're trying to prove. Their smaller less ambitious directs aren't miles behind their e3 views.

If they hyped a direct as the biggest of the year (as is expected of their e3 direct) rather than just one of several directs I have no doubt they could achieve equal views to their e3 direct at a different time of year in lieu of E3.

The E3 direct had more views due to the actual announcements and public expectations not due to the time it was released. A June release isn't necessary for either high expectations/anticipation nor exciting announcements, it just requires actual hype building which they don't do for their usual directs.

Releasing a video at E3 may be an easy way to cultivate high expectations and a level of importance and thus views, but it is not the only way and it is not necessary.

There is no reason an event outside of E3 HAS to have less views, it depends entirely on how the event is managed and publicised.

But an example of an event outside e3 getting more views...

PS4 Reveal Event (2.8m views) - https://www.youtube.com/watch?v=RiNGZMx2vhY

PlayStation e3 2013 (2.4m Views) - https://www.youtube.com/watch?v=DmoZAPDV3ew

Though just like your example, this isn't proof of anything.

Wow! Cant believe you just said that. 

I guess the more conference/event/direct they do the better. And I guess the money is not the issue here. 

Totally agree, a billionaire company and a successful product like PS won't really be affected financially for dropping some millions on an E3 presentation (perhaps the gain compared to do a similar event that would cost a lot less is negligible but not a real problem).

So yes I would prefer they were in E3 and for me Sony not being there will make E3 not much relevant for me, will just look afterwards for trailers of couple publishers/devs I have interest but won't be in a hurry or hype. And that is almost a crime considering it is the E3 pre new gen.

It was supposed to be an epic e3 with ms and sony revealing their consoles. both doing a few mistakes, then taking back what they did and said two weeks later. xbox head Spencer would say how much he loves everyone and the rivals, showing some tears. Some PS banjo presentation and such. And all that hideous internet commentary. All in a single weekend. This year is less fun now.

Perhaps you are getting a little bit carried away and losing yourself somewhere deep in the meanders of the point you are trying to make my friend.

Don't you think that saying that my "attitude" is ruining the world, is a tiny bit too much of an overstatement?

For reasons that are totally off-topic here I'm all in favor of ruining/destroying the entire world so if a simple attitude was enough to do that, you and the other 7.8 billion humans would be long gone, that much I can tell you.

Also I don't think I agree with your analogy. Replacing quality furniture by cheap furniture has a very real effect which is, it not lasting as much and not being as reliable as the quality version of that stuff, but replacing an E3 conference with a State of Play or any other video with the SAME information imparted with the public does not change in any form or manner the quality of said information. Revealing a game, a trailer or specs for the PS5 at E3 or in a Youtube video does not change the nature or quality of what is revealed. It's the same thing.

You cannot say: the hardware specs revealed at E3 are amazing vs they suck if the same specs had been revealed in a State of Play. At best you can say it was more fun to watch them at E3 but that is all.

Now having said that I wish to add that I understand your enthusiasm, I actually share it but you cannot deny that it's way more practical (and cheap) for Sony to reveal their stuff in videos or live presentations at a date of THEIR choosing and not at a date imposed by an event they do not control.

I understand but it's really just about the conference, that's the real meat of E3.  Since Nintendo's been doing Direct for their own E3 it never really felt that Nintendo was there even if they have the floor, it just felt like fillers instead.