Ryuu96 said:
It's not just regulators asking tough questions, however, but the industry, too. Microsoft has been on a charm offensive for a while now, and is proactively trying to reassure the business that its intentions are good with all this investment. And it's working. Most developers and publishers that I've spoken to have nothing but positive things to say about Microsoft and its gaming initiatives.
But there's always a caveat. 'Xbox is bossing it right now', 'Xbox has been an amazing partner so far', 'At the moment, it's all about Xbox'... those are actual quotes from recent exchanges I've had with developers. They're all saying how great Xbox is proving to be, while acknowledging that things change.
Because it might. In recent interviews, Xbox boss Phil Spencer has referred to the likes of Amazon and Google and Meta as potential competitors to Xbox, but also a risk to the games industry at large. The implication is that these giants aren't traditional games companies, and don't have the games industry's interests at heart.
But that can also be true of Microsoft. Of course, the company has been in games for decades, and I've no doubt of the sincerity of Spencer, Booty, Bond and the whole Xbox team. They're games people. I've spoken to them enough to know they'll always be games people.
But is Satya Nadella, really? Are Microsoft's shareholders? We're told they are, but you’ll forgive some developers – particularly those with experience of big corporations – of being slightly sceptical. It's all 'let the talent do what they feel best' when the sun is shining, but the real test of their resolve is when the storm clouds start to form.
Is Sony Right To Be Worried About Call of Duty? | GamesIndustry.biz
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