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Forums - Sales Discussion - September NPD 2019 thread

Replicant said:
Deeds said:

It's because certain companies try to use sales data as "marketing". It's NOT, and I mean NOT a coincidence that a little before the Switch outsold the PS4 lifetime in Japan, Media Create was silenced. I guess that Famitsu has enough power to tell a certain company to fuck off. As for trying to silence sales trackers, its all futile. The PS4 and the PS5 will be obliterated by the Switch either way.

I struggle to see the point in silencing Media Create when Famitsu exists.

And why would Sony be fine with NPD last gen when PS3 got its ass kicked by 360 but silence it now when PS4 beats XB1?

Bingo!!!! You bring up a very good point. Why would Media Create hide data behind a paywall (which is what they said they are doing), when Famitsu and Dengeki releases that data for FREE???? That sounds like self sabotage on Media Create's part to me. WHO is going to buy that data when it is free elsewhere? Sounds to me like there was some outside influence that made Media create do something stupid. As for you second point AGAIN, NPD STARTED to hide data during the PS3/Xbox 360/Wii generation.



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Deeds said:
Replicant said:

I struggle to see the point in silencing Media Create when Famitsu exists.

And why would Sony be fine with NPD last gen when PS3 got its ass kicked by 360 but silence it now when PS4 beats XB1?

Bingo!!!! You bring up a very good point. Why would Media Create hide data behind a paywall (which is what they said they are doing), when Famitsu and Dengeki releases that data for FREE???? That sounds like self sabotage on Media Create's part to me. WHO is going to buy that data when it is free elsewhere? Sounds to me like there was some outside influence that made Media create do something stupid. As for you second point AGAIN, NPD STARTED to hide data during the PS3/Xbox 360/Wii generation.

dude you need more exclamation/question marks and all capital words if you want to convince anyone - but atleast you tried, D



Replicant said:
trunkswd said:

The Nintendo Switch has been the best-selling platform in the US for 10 straight months. However, to me it sounds like a conspiracy theory that Sony is behind NPD and Media Create not releasing figures.  

But Wii and 360 both outsold PS3 for I don't know how many straight months and we got NPD numbers anyway. If I recall correctly NPD's ninjas started hunting down leakers long before Switch launched during a time where PS4 was the best selling console in the US. I struggle to see what Sony would gain from hiding those numbers.

I agree with this sentiment and I want to add that NPD has been doing shady crap for a long time.  Let me remind everyone what an NPD report looked like back in 2008.

https://vgsales.fandom.com/wiki/NPD_December_2008

Hardware sales

NPD December 2008
Nintendo DS - 3.04 million
Wii - 2.15 million
Xbox 360 - 1.44 million
PlayStation Portable - 1.02 million
PlayStation 3 - 726,000
PlayStation 2 - 410,000


Top 20 software sales

1.  Wii Play w/ remote (Wii) – 1.46 million
2.  Call of Duty: World at War (X360) – 1.33 million*
3.  Wii Fit w/ balance board (Wii) – 999K
4.  Mario Kart Wii w/ wheel (Wii) – 979K
5.  Guitar Hero: World Tour (Wii) – 850K*
6.  Gears of War 2 (X360) – 745K*
7.  Left 4 Dead (X360) – 629K
8.  Mario Kart (NDS) – 540K
9.  Call of Duty: World at War (PS3) – 533K
10.  Animal Crossing: City Folk (Wii) – 497K*
11.  Wii Music (Wii) - 487,000[2](LTD of 865k and then subtract Oct and Nov months)
12.  New Super Mario Bros. (NDS)
13.  Personal Trainer: Cooking (NDS)
14.  Fallout 3* (X360)
15.  Club Penguin: Elite Penguin Force (NDS)
16.  Link's Crossbow Training (Wii)
17.  Guitar Hero World Tour* (PS2)
18.  Madden NFL 09* (X360)
19.  Call Of Duty: World At War (Wii)
20.  Shaun White Snowboarding: Road Trip (Wii)- 366k

Notice the differences?  Here are at least 3:

1) Hardware sales numbers.  (I.e. the thing we have talking about in this thread.)
2) Software sales numbers.  Yes, the NPD actually used to give us software sales number for the top 10 games of the month.
3) Games in top 20 separated by platform.  Call of Duty on XBox360 is at #2 and on PS3 it's at #9.  This was one of the first things to change though.  Notice this chart is full of Nintendo games.  At a certain point NPD started combining these numbers for XBox360 and PS3 games together, so that Call of Duty, for example, would move further up the chart.  Just this one change made it look like XBox360 and PS3 games were selling better than Nintendo games all of the sudden.  (However Pokemon titles are always separated into two entries.  Isn't that "weird"?)


My take on this is that there have been shenanigans going on for a while with USA reporting, but I put the blame on the NPD themselves.  They are a business and a lot of their customers are AAA Western developers.  They want to keep their customers happy, right?  So, whenever sales start to look favorable toward a Nintendo platform, then more information starts to disappear.  AAA Western devs want the Sony and Microsoft consoles to look good, because that is where their biggest games go.  NPD doesn't want to be the bearer of bad news to their customers, so they have to change how the data is reported whenever they have to be the "bearer of bad news".



Deeds said:

People quickly forgot that NPD started hiding data late into the Wii/PS3/360 era. During the PS2/GCN/Xbox era all the data was wide open. Coincidence? And again, sales data can be used for marketing purposes. For example, "Product X is the best selling thing, get it while its hot!!!!". You cant do that when your product is selling like shit, but you can shut people up and create narratives that are deceptive, like "the Playsation Family of sales". Also notice that they CANT shut up companies that are too strong like Kadokawa Dwango (who owns Famitsu) or Amazon (with their bestseller list).

So they spent money to hide NPD after their console started making a comeback? And then spent money to silence Media Create for numbers that Famitsu still provide?

???

Also, have you noticed how seedless grapes became a thing AFTER America was created? It's because Italy can shut up it's domestic farmers, but they CANT shut up America. Coincidence?

Deeds said:
Replicant said:

I struggle to see the point in silencing Media Create when Famitsu exists.

And why would Sony be fine with NPD last gen when PS3 got its ass kicked by 360 but silence it now when PS4 beats XB1?

Bingo!!!! You bring up a very good point. Why would Media Create hide data behind a paywall (which is what they said they are doing), when Famitsu and Dengeki releases that data for FREE???? That sounds like self sabotage on Media Create's part to me. WHO is going to buy that data when it is free elsewhere? Sounds to me like there was some outside influence that made Media create do something stupid. As for you second point AGAIN, NPD STARTED to hide data during the PS3/Xbox 360/Wii generation.

If you read the article I linked, companies were already paying them for their data before.
And the reason a company would chose them was also stated in the article. Because they're considered the most reliable source in Japan. And now they plan to expand their services to track other regions.

Last edited by Hiku - on 19 October 2019

Deeds said:
Replicant said:

I struggle to see the point in silencing Media Create when Famitsu exists.

And why would Sony be fine with NPD last gen when PS3 got its ass kicked by 360 but silence it now when PS4 beats XB1?

Bingo!!!! You bring up a very good point. Why would Media Create hide data behind a paywall (which is what they said they are doing), when Famitsu and Dengeki releases that data for FREE???? That sounds like self sabotage on Media Create's part to me. WHO is going to buy that data when it is free elsewhere? Sounds to me like there was some outside influence that made Media create do something stupid. As for you second point AGAIN, NPD STARTED to hide data during the PS3/Xbox 360/Wii generation.

Bold: Correct me if I'm wrong, but didn't we have monthly leaks until 2015 where NPD's ninjas started to hunt down leakers such as Aquamarine? In 2015, Sony dominated the gaming world and it seems like such a weird time for them to begin requiring NPD to stop leakers.

Last edited by Replicant - on 19 October 2019

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Sorry to ask the question, but what was the last day covered by the September period ?



I'm just laughing @ people thinking more than a few nerds in the internet care for bragging about monthy US hardware sales.

No one is paying NPD to "hide" anything. They're just following the golden rule that is, if you're good at something, don't do it for free. Money rules.



 

 

 

 

 

Exactly, this thread is hilarious. Conspiracy theories and Sony is Evil and hiding numbers. Some people really go overboard and spend too much time online. Switch is a great console and so is PS4. PS4 is number 1 over all in sales. It took Nintendo 2 consoles in 1 generation and a combined hybrid to compete with Sony on the home console side. These are the facts. Play the games and enjoy them but leave the over dramatic theories at the door please.



abronn627 said:
Sorry to ask the question, but what was the last day covered by the September period ?

September 1 - October 5 are the dates covered for NPD's September figures. 



VGChartz Sales Analyst and Writer - William D'Angelo - I stream on Twitch and have my own YoutubeFollow me on Twitter @TrunksWD.

Writer of the Gap Charts | Weekly Hardware Breakdown Top 10 | Weekly Sales Analysis | Marketshare Features, as well as daily news on the Video Game Industry.

haxxiy said:

I'm just laughing @ people thinking more than a few nerds in the internet care for bragging about monthy US hardware sales.

No one is paying NPD to "hide" anything. They're just following the golden rule that is, if you're good at something, don't do it for free. Money rules.

Bold: That seems more likely to me as well. I hadn't heard about the theory claiming that Sony is silencing NPD.

But whatever the reason is, I'm still a bit bummed out about not being able to see the numbers anymore as I'm always interested in deeper info about my favorite hobby. Sales numbers is what made me sign up here.