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Forums - Sales Discussion - Global Hardware 2 February 2019

Dulfite said:
zorg1000 said:

Europe in general is behind than if going by population.

Population

United States-325m

European Union-512m

Japan-127m

 

Total sales this week

US-171,505

Europe-216,846

Japan-100,223

 

The EU has ~4x the population of Japan but only ~2x the sales and ~1.5x the population of the US but only ~1.25x the sales.

I'm curious if this is normal or a downward trend?

Hmm, interesting question. So, I looked at VGC data for european sales:

This includes handhelds. As you can see the DS was massive in europe, and nothing replaced it really, so europe looks weaker in that regard.

If you exclude handhelds:

This is not that clear-cut anymore. As PS4 was accompinied by relatively weak consoles the last years look weaker than the Wii+PS3+X360 years. Still, not a massive decline, but a moderately weaker time.

Last edited by Mnementh - on 21 February 2019

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Mnementh said:
Dulfite said:

I'm curious if this is normal or a downward trend?

Hmm, interesting question. So, I looked at VGC data for european sales:

This includes handhelds. As you can see the DS was massive in europe, and nothing replaced it really, so europe looks weaker in that regard.

If you exclude handhelds:

This is not thta clear-cut anymore. As PS4 was accompinied by relatively weak consoles the last years look weaker than the Wii+PS3+X360 years. Still, not a massive decline, but a moderately weaker time.

That doesnt help without also seeing the trends of US or Japan because hes asking about Europes performance in relation to the other regions.



When the herd loses its way, the shepard must kill the bull that leads them astray.

setsunatenshi said:
zorg1000 said:

I know but I was just talking dedicated consoles/handhelds. Its always hard adding PC since we dont really know the number of people who play on gaming PC in any region.

Steam helps with that, but yeah, it's not as clear cut as consoles for sure. 

 

You can see that PC gaming is huge globally. In the Asian market it completely dominates the console market. PC gaming gets bigger every year.

Now for the spending it's not an accurate representation since a lot of people just play free to play games without spending money, such as League of Legends and Dota 2. Also the PC offers cheaper games, so most PC gamers just wait for sales or find a game for a cheaper price on another storefront/distribution site. Example is DOOM 2016 on launch day was $30 on G2A. It was a Steam code.

Last edited by Sogreblute - on 21 February 2019

zorg1000 said:

That doesnt help without also seeing the trends of US or Japan because hes asking about Europes performance in relation to the other regions.

Fair enough. Here a regional breakdown of the sales, first overall and then separated for home console and handheld:

I counted Switch both toward home console and handheld, so the recent upswing in handhelds is all Switch.



3DS-FC: 4511-1768-7903 (Mii-Name: Mnementh), Nintendo-Network-ID: Mnementh, Switch: SW-7706-3819-9381 (Mnementh)

my greatest games: 2017, 2018, 2019, 2020, 2021, 2022, 2023

10 years greatest game event!

bets: [peak year] [+], [1], [2], [3], [4]

Mnementh said:
zorg1000 said:

That doesnt help without also seeing the trends of US or Japan because hes asking about Europes performance in relation to the other regions.

Fair enough. Here a regional breakdown of the sales, first overall and then separated for home console and handheld:

I counted Switch both toward home console and handheld, so the recent upswing in handhelds is all Switch.

Thank you! Very informative and shows every region has pretty much the same sales trends.



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People need to realize that the PS4 is still $300, after nearly 6 years on the market and games like Kingdom Hearts 3/Resident Evil 2 Remake can only do so much to drive an old platform that is priced so high.

Price cuts need to happen to drive new sales, but Sony is still selling really well anyways. This is just Switch's time to shine.



Tridrakious said:
People need to realize that the PS4 is still $300, after nearly 6 years on the market and games like Kingdom Hearts 3/Resident Evil 2 Remake can only do so much to drive an old platform that is priced so high.

Price cuts need to happen to drive new sales, but Sony is still selling really well anyways. This is just Switch's time to shine.

5 years and 2 months isnt nearly 6 years....but your point still stands, PS4 sales are very impressive.



When the herd loses its way, the shepard must kill the bull that leads them astray.

zorg1000 said:
Mnementh said:

This shows how bad Nintendo in general performs in europe. Japan has 130 million inhabitants, europe has 750 million. Even if you only count the EU, that are over 500 million people. Nintendo really needs to step up their game in europe, it hurts them that they are so behind in this region.

Europe in general is behind than if going by population.

Population

United States-325m

European Union-512m

Japan-127m

 

Total sales this week

US-171,505

Europe-216,846

Japan-100,223

 

The EU has ~4x the population of Japan but only ~2x the sales and ~1.5x the population of the US but only ~1.25x the sales.

Europe is more PC centric, but that depends on the country. For example, average Brit is not that different than average American (in terms of hardware purchases). 

 

 



 

Kristof81 said:

Europe is more PC centric, but that depends on the country. For example, average Brit is not that different than average American (in terms of hardware purchases). 

  2018       2017       2016      
  Pop. Sales Per. Ratio Pop. Sales Per. Ratio Pop. Sales Per. Ratio
Global 7630M 45M 100% 1:170 7550M 48M 100% 1:158 7466M 38M 100% 1:203
USA 328M 17M 37% 1:20 326M 17M 34% 1:20 323M 13M 35% 1:25
Japan 127M 6M 13% 1:21 127M 7M 15% 1:18 127M 5M 13% 1:26
EU 513M 15M 32% 1:35 512M 16M 33% 1:32 510M 13M 34% 1:40
UK 66M 3M 6% 1:24 66M 3M 7% 1:19 66M 2M 7% 1:27
FR 67M 3M 6% 1:26 67M 3M 6% 1:23 67M 2M 6% 1:31
DE 83M 2M 5% 1:36 83M 3M 6% 1:31 83M 2M 6% 1:37
ROE 297M 7M 15% 1:43 296M 7M 15% 1:42 295M 6M 16% 1:49
ROTW 6663M 8M 17% 1:866 6586M 8M 17% 1:791 6505M 7M 17% 1:1013

 

  2015       2014       2013      
  Pop. Sales Per. Ratio Pop. Sales Per. Ratio Pop. Sales Per. Ratio
Global 7383M 42M 100% 1:203 7271M 46M 100% 1:203 7142M 48M 100% 1:203
USA 321M 16M 37% 1:25 319M 16M 35% 1:25 319M 17M 35% 1:25
Japan 127M 5M 13% 1:26 127M 6M 14% 1:26 127M 9M 18% 1:26
EU 508M 14M 33% 1:40 507M 16M 34% 1:40 505M 15M 31% 1:40
UK 65M 3M 7% 1:27 65M 4M 8% 1:27 64M 3M 6% 1:27
FR 67M 2M 6% 1:31 66M 3M 6% 1:31 66M 3M 6% 1:31
DE 82M 2M 6% 1:37 81M 2M 5% 1:37 81M 2M 4% 1:37
ROE 294M 6M 14% 1:49 295M 7M 15% 1:49 294M 7M 15% 1:49
ROTW 6427M 7M 17% 1:1013 6318M 8M 17% 1:1013 6191M 8M 16% 1:1013


Mnementh said:
The_Liquid_Laser said:
Heh, Japan and Europe view the Switch so differently. Japan is currently selling more Switches than all of Europe.

This shows how bad Nintendo in general performs in europe. Japan has 130 million inhabitants, europe has 750 million. Even if you only count the EU, that are over 500 million people. Nintendo really needs to step up their game in europe, it hurts them that they are so behind in this region.

I agree.  However it also shows how strong they are in Japan.  In Europe the Switch is currently viewed as an "average" console.  It's not a flop, but it's nothing special either.  In Japan it is selling like crazy in spite of its $300 price tag.  That shows just how much Japan really loves the Switch.

And both territories are extremely important.  Obviously there is a lot more profit potential in Europe.  However Japan has a lot of significance strategically.  Nintendo has put a lot of effort into shutting Sony out of Japan.  The advantage here is that Japan has a disproportionately high amount of development studios.  If you exclude indies, then almost half of the remaining games come from Japan.  Since Nintendo is dominating the Japanese market it also means that most Japanese developers will focus on making games for the Switch.  (The exceptions being really big developers like Capcom and Square-Enix.)  

The Switch is going to get a lot of third party exclusive content.  Sure most of it will be Japanese games that are small-medium in budget, but that is still a lot of exclusive content.  Every system needs its share of big games, but Nintendo is capable of making the big games on its own.  Over the next couple of years Switch is going to get more and more exclusives that are small-medium Japanese games that will fill in the gaps that Nintendo can't fill on their own.  I know when that happens, North America is going to swing very hard towards the Switch, even more than they are doing now.  I believe that Europe will too, but it might take them a bit longer to come around.  The console with the best game library is always the winner each generation.  Switch will have the best game library for generation 9.