Oh, I sleep fine in this thing we like to call reality. Not sure why you need to live in this contextless world where TLJ 100% met Disney's expectations, even though by every measure it did not, and the SW franchise is fine, even though it just had its first flop in its 40+ years of being, to sleep well. But, hey, different strokes.
How exactly do you know what Disney's expectations for the film were?
Simple. Common sense. When industry insiders are claiming that the safe bet for the film is to do ~$1.66B-$1.8B+ WW, you bet your ass that that is exactly what Disney was expecting. And even after the dismal 68% drop for the 2nd weekend happened, the story was that was just caused by the holiday weekend and the film would still hit $1.6B WW. It ended up doing $1.33B. Merch sales took a steep hit. It underperformed, there is no way to explain it away.
Star Wars: Episode IV grossed $461 million (unadjusted) domestic
The Empire Strikes back grossed $290 million (unadjusted) domestic
That is a massive 37% drop! The Empire Strikes back was such a disappointing movie! Fans are outraged at this total pile of shit! I thought I was watching a cool outer space battle and they totally threw in some family soap opera shit in there! Just watch, The Empire Strikes back will go down in history as the worst Star Wars ever! Mark my words!
(btw, I hope you can all tell this was a tongue-in-cheek post.)
Oh man, you got us. Oh, wait, no you didn't. When ESB came out the industry was going through a major shift. ANH was from the cinema world of old. Where films started slow (ANH only made $8.5M, adjusted, its opening weekend, which would be a flop today), but stayed in theaters for a long ass time (ANH was in theaters for 1 1/2 years its initial run), and then see umpteen rereleases. In the late 70s/early 80s, this model was dying out and changing to what we have, now. A model where movies open much larger and only stay in theaters for a few months, making way for further blockbusters. ESB was released right in the middle of this, so while it benefited from a larger opening than ANH, though still not great by today's standards ($25M, adjusted), it didn't receive an extra 6+ months to pad out its final take. By the time ROTJ released, the industry was pretty much done with the shift, seeing that it opened with $99.1M (adjusted), a number any lower/mid budgeted blockbuster would still be grateful to hit.
Of course, even with the industry shift, and the fact that the foreign market was much smaller, ESB still made $1.5B+ WW, adjusted. With no industry shift, and a massively expanded market, what's TLJ's excuse?
Last edited by thismeintiel - on 07 September 2018