It's like they think they are trying to avoid being mauled to death, but all they are doing is them backing themselves into a corner, and then being mauled. They can try as hard as they can to get away from those 2-3 games, but they'll still suffer before and after their respective launches. EA would have done better to have it ready by Jan-Feb 2019, when the game would have come fully completed, with all the content ready for launch day,a s well as getting Raytracing for the RTX cards polished.
Instead they'll launch a little later, with a likely lack of polish, missing content and a high asking price. It's just going to fail.