Lol, backlash and low pre orders causing panic at the DICE offices. EA's insistence on being the industry assholes above all assholes is causing yet more issues for DICE, which is a shame, they're a really talented studio.
It was DICE CEO who made the remarkable comment of haters being uneducated, which going by the reveal trailer was the majority of the community. He said it himself, don't buy it if you don't like their decisions. It was also DICE who chose to use their creative freedom to include women in a setting and position where they didn't belong, with technology and weapons that didn't belong there.
It was also DICE who fucked up Star Wars Battlefront 2 by having that sorry excuse of a single player campaign. Its not that they aren't talented, but they aren't any less of an asshole as EA is and fit to have the position of EA's top original AAA IP.