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Forums - Sony Discussion - Is Sony missing great potential without a gaming phone.

potato_hamster said:
Lol at everyone who thinks that Sony should make a Playstation phone. There is zero need. It would only serve to lose them even more money on their mobile division.

Of course, many of the people advocating it just want Sony to make them their dream phone rather than actually focus on the logistics of developing such a expensive device only to appeal to such a limited audience.

Actually PS brand is wasted if it's just sitting on console platform. Sony need to learn from Apple 



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HollyGamer said:
potato_hamster said:
Lol at everyone who thinks that Sony should make a Playstation phone. There is zero need. It would only serve to lose them even more money on their mobile division.

Of course, many of the people advocating it just want Sony to make them their dream phone rather than actually focus on the logistics of developing such a expensive device only to appeal to such a limited audience.

Actually PS brand is wasted if it's just sitting on console platform. Sony need to learn from Apple 

Yeah. For sure. That's why Sony sold so many Vitas. Because it had the Playstation brand. Because putting the Playstation Brand on devices that people don't want to buy is good for a brand's image. That's why Nintendo brings up the Virtual Boy so much when talking about their product history,

The PlayStation brand is wasted by not putting "Playstation" branding on things that no one would consider to be "Playstations". A "gaming phone" would just be a new verison of the Xperia Play, and obviously run android. I'm not sure people are willing to put upwards of $700-$1000 towards a "gaming phone" that offers marginally better performance than an iPhone or Galaxy, likely uses extremely similar architecture, plays 99% of the same games, and maybe has a few exclusives. Because realistically, that's the phone you're getting.

People can dream of Sony developing an X86-based phone that plays PS4 games all they like. That's very clearly and obviously not happening. The technology isn't there at the pricepoint that people might actually buy the thing. Have you guys stopped and asked yourself how many Razer Phones they've sold, or how many ROG Phones Asus will sell? Does anyone honstly expect either of those to sell over 500K units? FIrst reports have the Razer sales at 45K units its first two months with the expectations to sell 250-300K units its first year. Do those look like the kind of numbers that would pique Sony's interest? Google isn't pleased with the fact that the Pixel *only* sold 4 million units in 2017, and that phone has far more mass appeal than any Playstation phone would have. Why should Sony put the investment in when the ROI is so tiny?

Last edited by potato_hamster - on 20 August 2018

A Playstation handheld, maybe, but a Playstation phone is pointless in my opinion.

It's really hard to get into this market after the consolidation of Apple Store and Google store. I can't see anybody buying a Sony phone, without android and only Playstation games. Even Sony fans wouldn't buy it in my opinion. In my case, I'd have to own two phones, because I wouldn't get rid of my iphone, I need its apps.

I guess every big corporation in the world is right now trying to find a way to sell phones, but without a store, it's sort of impossible. One has to give up its own store ending up selling Android instead which is not always ideal.



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My Total Sales prediction for PS4 by the end of 2021: 110m+

When PS4 will hit 100m consoles sold: Before Christmas 2019

There were three ravens sat on a tree / They were as blacke as they might be / The one of them said to his mate, Where shall we our breakfast take?


potato_hamster said:
HollyGamer said:

Actually PS brand is wasted if it's just sitting on console platform. Sony need to learn from Apple 

Yeah. For sure. That's why Sony sold so many Vitas. Because it had the Playstation brand. Because putting the Playstation Brand on devices that people don't want to buy is good for a brand's image. That's why Nintendo brings up the Virtual Boy so much when talking about their product history,

The PlayStation brand is wasted by not putting "Playstation" branding on things that no one would consider to be "Playstations". A "gaming phone" would just be a new verison of the Xperia Play, and obviously run android. I'm not sure people are willing to put upwards of $700-$1000 towards a "gaming phone" that offers marginally better performance than an iPhone or Galaxy, likely uses extremely similar architecture, plays 99% of the same games, and maybe has a few exclusives. Because realistically, that's the phone you're getting.

People can dream of Sony developing an X86-based phone that plays PS4 games all they like. That's very clearly and obviously not happening. The technology isn't there at the pricepoint that people might actually buy the thing. Have you guys stopped and asked yourself how many Razer Phones they've sold, or how many ROG Phones Asus will sell? Does anyone honstly expect either of those to sell over 500K units? FIrst reports have the Razer sales at 45K units its first two months with the expectations to sell 250-300K units its first year. Do those look like the kind of numbers that would pique Sony's interest? Google isn't pleased with the fact that the Pixel *only* sold 4 million units in 2017, and that phone has far more mass appeal than any Playstation phone would have. Why should Sony put the investment in when the ROI is so tiny?

Because PlayStation is gamer brand and pixel is a general brand  , simple as it is.  



HollyGamer said:
potato_hamster said:

Yeah. For sure. That's why Sony sold so many Vitas. Because it had the Playstation brand. Because putting the Playstation Brand on devices that people don't want to buy is good for a brand's image. That's why Nintendo brings up the Virtual Boy so much when talking about their product history,

The PlayStation brand is wasted by not putting "Playstation" branding on things that no one would consider to be "Playstations". A "gaming phone" would just be a new verison of the Xperia Play, and obviously run android. I'm not sure people are willing to put upwards of $700-$1000 towards a "gaming phone" that offers marginally better performance than an iPhone or Galaxy, likely uses extremely similar architecture, plays 99% of the same games, and maybe has a few exclusives. Because realistically, that's the phone you're getting.

People can dream of Sony developing an X86-based phone that plays PS4 games all they like. That's very clearly and obviously not happening. The technology isn't there at the pricepoint that people might actually buy the thing. Have you guys stopped and asked yourself how many Razer Phones they've sold, or how many ROG Phones Asus will sell? Does anyone honstly expect either of those to sell over 500K units? FIrst reports have the Razer sales at 45K units its first two months with the expectations to sell 250-300K units its first year. Do those look like the kind of numbers that would pique Sony's interest? Google isn't pleased with the fact that the Pixel *only* sold 4 million units in 2017, and that phone has far more mass appeal than any Playstation phone would have. Why should Sony put the investment in when the ROI is so tiny?

Because PlayStation is gamer brand and pixel is a general brand  , simple as it is.  

Gamer brands like "Republic of Gamers" and "Razer"? The phones who are expected to sell less than 500K units in a year? Those "gamer brands". I mean, sure, they're not exactly Sony Playstation big, but they're also not "Makers of the only Phone OS that can compete with Apple" big that Google is. Let's be honest. Do you think it's a worthwhile investment for Sony to make a Playstation phone if it's going to sell less than 5 million units for year? Considering they're disappointed with the fact that they only sold 13.5 million cell phones in FY 2018, and only estimate to sell 9 million in FY 2018, I just don't see it.



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No, I feel like it would flop worse than the vita did.



Nope, those gaming phones are very niche devices and imo a bit of an oxymoron in terms of what they offer, realistically I would never want to be gaming as I travel on my mobile phone because I would be constantly aware of the fact that the device I'm using for recreation is the device which has my contact details on it, my map to find where I'm going and of course the phone to arrange my meeting/collection on arrival. Sapping that battery for gaming which could be done on something like a Switch in my other pocket really doesn't have any real world appeal to me.



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potato_hamster said:
HollyGamer said:

Because PlayStation is gamer brand and pixel is a general brand  , simple as it is.  

Gamer brands like "Republic of Gamers" and "Razer"? The phones who are expected to sell less than 500K units in a year? Those "gamer brands". I mean, sure, they're not exactly Sony Playstation big, but they're also not "Makers of the only Phone OS that can compete with Apple" big that Google is. Let's be honest. Do you think it's a worthwhile investment for Sony to make a Playstation phone if it's going to sell less than 5 million units for year? Considering they're disappointed with the fact that they only sold 13.5 million cell phones in FY 2018, and only estimate to sell 9 million in FY 2018, I just don't see it.

Sony is disappointed in Mobile because it is loosing them Billions. Along with the drop to 9 Million units sold they are also forecasting $300 Million in losses. 

That would not be the case with 5, 10, or 15 Million PlayStation Mobile devices a year. 

If done right the investment is in a scalable ecosystem, so everything they do benefits every product. No more Mobile Communications VS Home Entertianment and Sound VS Game and Network Services VS Pictures VS Music, with each team building their own products to compete against each other. Instead, Sony would have one OS team, one App team, and one Network Services team. Everyone working towards a common goal and cutting out redundancy.

This puts more people on their OS and Store Front more of the time, with no fragmentation, which means more revenue and profits. The PlayStation 4 OS and Store are the most profitable thing at Sony, adding more ways to access the OS, Apps, Games, and Store will only increase their Revenue and Profits.

PS4 started at zero 5 years ago, and it is now profiting in the billions. Switch has been out almost a year and a half, and it has been a very successful device so far. Yet neither one runs, Android, iOS, Windows, or MAC OS. You don't need Android, iOS, Windows, or MAC OS to make a successful and profitable device. 



Stop hate, let others live the life they were given. Everyone has their problems, and no one should have to feel ashamed for the way they were born. Be proud of who you are, encourage others to be proud of themselves. Learn, research, absorb everything around you. Nothing is meaningless, a purpose is placed on everything no matter how you perceive it. Discover how to love, and share that love with everything that you encounter. Help make existence a beautiful thing.

Kevyn B Grams
10/03/2010 

KBG29 on PSN&XBL

Smartie900 said:
I'm not sure who Sony could market a PlayStation phone to besides people who own a PlayStation console. People who want a gaming phone can just buy anything that Razer sells. People who want a traditional smart phone will most likely turn to Apple or Samsung. People who own a PlayStation might buy the phone, but it would have to be cheap enough to warrant the purchase. If they want it to sell, they'd have to half ass the phone to make it around $500 which would then just lead to bad word of mouth. I think they should wait a couple of years before attempting this concept.

A $500 PlayStation Phone would be much more advanced than anything else on the market. Smartphones are not $800 - $1,000 products. They are ~$300 devices that are sold at massive mark ups.

http://time.com/money/5014941/iphone-x-cost-price/

That is not the business model PlayStation runs on. Sony sells PlayStation products at close to break even. PS4 was about $380 at launch, and sold at retail for $400.

https://mashable.com/2013/11/20/ps4-cost-brief/#qM7718KLmiqG

A PlayStation Phone would definitly have a limited market, just as a PlayStation Console does. I don't think anyone denies that. Sony is only playing to the 100 Million gamers out there that buy Home Consoles and Handhelds, no the 600 Million that use Windows, or the 1.3 Million on iOS and MAC, or the 2 Billiion on Android.

With a properly done PlayStation Phone, it would have a shared library with the home console, making it the only place with all current AAA 3rd Party and SIEWWS games. A Phone that allows you to play GTA, Madden, Call of Duty, Gran Tusimo, and compete with your friends on all PlayStation platforms, would offer something completely different than Razor, Apple, Samsung and the rest. 

I agree that they have to wait a few years though. They need at least a 7nm if not 7nm+ AMD SOC, M.2 Storage, HBM RAM, a Solid State Battery, and 5G to make it work. 



Stop hate, let others live the life they were given. Everyone has their problems, and no one should have to feel ashamed for the way they were born. Be proud of who you are, encourage others to be proud of themselves. Learn, research, absorb everything around you. Nothing is meaningless, a purpose is placed on everything no matter how you perceive it. Discover how to love, and share that love with everything that you encounter. Help make existence a beautiful thing.

Kevyn B Grams
10/03/2010 

KBG29 on PSN&XBL

I am sure Sony going to release a portable PlayStation in the future.they launch the Vita at the wrong time.they should have launch psv during the current period because the technology is much improved and matured which could have helped them to bring more demanding third party games to it.