Because PlayStation is gamer brand and pixel is a general brand , simple as it is.
Gamer brands like "Republic of Gamers" and "Razer"? The phones who are expected to sell less than 500K units in a year? Those "gamer brands". I mean, sure, they're not exactly Sony Playstation big, but they're also not "Makers of the only Phone OS that can compete with Apple" big that Google is. Let's be honest. Do you think it's a worthwhile investment for Sony to make a Playstation phone if it's going to sell less than 5 million units for year? Considering they're disappointed with the fact that they only sold 13.5 million cell phones in FY 2018, and only estimate to sell 9 million in FY 2018, I just don't see it.
Sony is disappointed in Mobile because it is loosing them Billions. Along with the drop to 9 Million units sold they are also forecasting $300 Million in losses.
That would not be the case with 5, 10, or 15 Million PlayStation Mobile devices a year.
If done right the investment is in a scalable ecosystem, so everything they do benefits every product. No more Mobile Communications VS Home Entertianment and Sound VS Game and Network Services VS Pictures VS Music, with each team building their own products to compete against each other. Instead, Sony would have one OS team, one App team, and one Network Services team. Everyone working towards a common goal and cutting out redundancy.
This puts more people on their OS and Store Front more of the time, with no fragmentation, which means more revenue and profits. The PlayStation 4 OS and Store are the most profitable thing at Sony, adding more ways to access the OS, Apps, Games, and Store will only increase their Revenue and Profits.
PS4 started at zero 5 years ago, and it is now profiting in the billions. Switch has been out almost a year and a half, and it has been a very successful device so far. Yet neither one runs, Android, iOS, Windows, or MAC OS. You don't need Android, iOS, Windows, or MAC OS to make a successful and profitable device.
Stop hate, let others live the life they were given. Everyone has their problems, and no one should have to feel ashamed for the way they were born. Be proud of who you are, encourage others to be proud of themselves. Learn, research, absorb everything around you. Nothing is meaningless, a purpose is placed on everything no matter how you perceive it. Discover how to love, and share that love with everything that you encounter. Help make existence a beautiful thing.
Kevyn B Grams
KBG29 on PSN&XBL