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Forums - Sony Discussion - Is Sony missing great potential without a gaming phone.

NoCtiS_NoX said:
DialgaMarine said:
This has probably already been pointed out, but they had one. It was called Xperia Play, and I owned one at one point. It was a “PS Official Product”, and even had the face buttons, D-pad, shoulder buttons, and two sensors that acted as the dual analogue. It was a really cool phone, but the Problem was it used Sony’s own Xperia Play Store, instead of Google Play, which was weird because it was Android OS. Needless to say, it wasn’t remotely successful.

I already mentioned it on my post. 😂 It failed badly because they don’t know what to do with it.

But with ROG phone and Razr phone they can have an Xperia line for those market. If they cannot beat Apple and Samsung on the mobile space then maybe they can find success with mobile gaming space. 

Define "success".

How many ROG phones do you expect ASUS to sell?

How many ROG phone accessories do you expect ASUS to sell?

How many Razer phones do you expect Razer to sell? How many have they sold until now?



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DialgaMarine said:
This has probably already been pointed out, but they had one. It was called Xperia Play, and I owned one at one point. It was a “PS Official Product”, and even had the face buttons, D-pad, shoulder buttons, and two sensors that acted as the dual analogue. It was a really cool phone, but the Problem was it used Sony’s own Xperia Play Store, instead of Google Play, which was weird because it was Android OS. Needless to say, it wasn’t remotely successful.

The PlayStation Division wanted nothing to do with Xperia, and the Sony board didn't want Ericsson or Google anywhere close to PlayStation. The Xperia Play was built on crap hardware, and an unsupported store front. SIEWWS never released a single game for the device, nor did any major 3rd parties. The Xperia Play was mildly supported by a small group of start up indie developers. People think the Vita had bad support, the Xperia Play never had any support.

Sony simultaniously destroyed the Handheld and Mobile markets with absolutely terrible decisions between 2011 - 2013. They wasted time putting out the Xperia Play on outdated tech, and gave it zero support in 2011. Then they released the Vita, which had 3G, but no built in Texting and Calling support, and no marketing that it could be used for such things via Skype (2012). Finally, they pulled the 3G Vita, silently killed the Xperia Play, and completely dropped any form of Mobile Gaming support (2013). 

This left Sony Mobile with no connection to PlayStation, and just made them a "me too" player in the Android market. Sony's most valuable assets, PlayStation OS, PlayStation Games, PlayStation Network, and PlayStation Store were completely absent in their Mobile devices (2014). They ended adding PS4 Remote Play to the Xperia Z3 in late 2014/ early 2015. Finally PlayStation Video and Vue were added to all Android and iOS devices in 2016. However, PS Now has yet to be released to Android or iOS.

So where does Sony Mobile stand in 2018? The Xperia Line has absolutely nothing to set it apart from any other iOS or Android devices. Limited access to some PlayStation assets are available on all iOS and Android devices. Even if people wanted a Sony Phone, in most places they have to do the research to see which model number is supported in their area and under the carrier they are using or planning to use. Then even after all of that, they will end up with a Phone that is still under supported compaired to Samsung, Google, or Apple devices, with absolutely no special gimick to justify going out of their way, and spending more. All while Sony hemorrhages money. 

 

The fix is simple:

-Roll Sony Mobile into Sony Interactive Entertainment.

-Put the Xperia staff to work on building a PlayStation Phone that runs a Mobile SOC using the same Zen and Navi Architecture as PS5.

-Make PlayStation Phone and PlayStation 5 a unified ecosystem. Same OS, Same Library, a seamless expereince across both devices. 

-Make it available through all major carriers.

-Market it.

 

They won't take on Apple or Samsung for the sales crown, but they don't have to. Even if they sell 1 Million units a year, they will be in a better position than they are now. They don't need Android apps, because they are not aiming to sell to that crowd. They need to aim at the crowd that prefers games over anything else. If a games 1st phone, with access to all of your app needs through a robust browser does not suit your needs, then it is not the device for you. 

At the end of the day. This puts Sony's focus 100% on making their platform better. R&D costs are shared between PS5, PSVR2, and PS Phone. The software libarary is shared across PS5, PSVR2, and PS Phone. Sony is no longer supporting:  

PLAYSTATION 3 PowerPC CPU/Nvidia GPU/PS3 OS

PLAYSTATION VITA ARM CPU/PowerVR GPU/ PS Vita OS

XPERIA ARM CPU/Qualcomm GPU/ Android OS.

 

PS5, PSVR2, and PS Phone all run X86 CPU/AMD GPU/PlayStation OS. This would greatly reduce waste/redundancy across the company. Now Sony is selling Sony devices, that continue the relationship beyond the point of sale. They keep users with PS5 and PS Phone engaged in their ecosystem 24/7. They give people the option to enter their ecosystem via Mobile, TV, or VR.

 

Sony is never going to Compete or be Profitable in Mobile as long as they stay on Android, but they have everything they need to become extremely profitable by unifying behind their own OS and Ecosystem. They will likely never sell 100 million PS Phones a year, but they don't have to. They just have to build an ecosystem that is accessable and profitable. If that ecosystem is 100 million PS5's, 30 Million PS Phone's, and 10 Million PSVR2's, or 60 million PS Phones, 50 Million PS5's, and 30 Million PSVR2's at the end of the day they are all PlayStation users, and Sony is making a profit on whichever combo of devices they buy.



Stop hate, let others live the life they were given. Everyone has their problems, and no one should have to feel ashamed for the way they were born. Be proud of who you are, encourage others to be proud of themselves. Learn, research, absorb everything around you. Nothing is meaningless, a purpose is placed on everything no matter how you perceive it. Discover how to love, and share that love with everything that you encounter. Help make existence a beautiful thing.

Kevyn B Grams
10/03/2010 

KBG29 on PSN&XBL

Your thread title is infuriating. I can't believe nobody commented on it yet.



bananaking21 said:
Your thread title is infuriating. I can't believe nobody commented on it yet.

I was giving the OP a break since I don't think english is their first language. Plus I work with a lot of people from non english speaking countries, so I have just gotten used to alternative english.



Stop hate, let others live the life they were given. Everyone has their problems, and no one should have to feel ashamed for the way they were born. Be proud of who you are, encourage others to be proud of themselves. Learn, research, absorb everything around you. Nothing is meaningless, a purpose is placed on everything no matter how you perceive it. Discover how to love, and share that love with everything that you encounter. Help make existence a beautiful thing.

Kevyn B Grams
10/03/2010 

KBG29 on PSN&XBL

twintail said:

1) Sony are still I the restructuring stages of their mobile division. It's neither consistently stable nor consosconsis profitable for their goals to be anything but sustainability. If you think Sony is thinking of leapfrogging stability and growth to be the on the level of Apple or Samsung, then yout aren't seeing the full picture 

2) this doesn't sound sustainable. Add ons is not going to give Sony a commercially appealing phone. They aren't going to put the resources into dedicated games when they already bave a dedicated game developer to make iOS/ android games.

3) this doesn't change anything for Sony.

4) With PSnow rumoured to get download support and digital sales increasing year by year, your 'dont need internet's is somewhat archaic. Most ppl don't care that they need internet for anything. It's almost an expectation of life on whole.

5) potentially. Might. Yeah, possibly. But these gamer phones are really niche. And as mentioned, Sony already has similar specs phones and they are not cheap either. Price is a Sony problem in regards to their phones. 

1. I understand that but trying to capture the audiences of Samsung and Apple at this stage won't do them wonders. What I am trying to say is their phone lines are marketed to those audiences. In the long run their business model won't do them good. 
My suggestion is for them to do something different and having a gaming phone might be one of those reasons. 

2. add on accessory could bring Sony profits and having an exclusive games that can only played with Xperia and at the same time play from play store could lead to profits.

3, It does. We are getting games of quality now with mobile gaming.  Gaming is bigger now because of Gatcha games and free games and ability to play PS4 games with an accessory that could be big.

4, and PS Now will only covers old games isn't it? and It's only rumored for now.

5. Although I agree with the part of prices well they have to do it to be profitable but with that price adding something that is exclusive on your phones (gaming) then you are separating your self to the market leaders. Those niche you speak of can generate profits at the same time potentially grow your phone lines sales. 

Conina said:

Define "success".

How many ROG phones do you expect ASUS to sell?

How many ROG phone accessories do you expect ASUS to sell?

How many Razer phones do you expect Razer to sell? How many have they sold until now?

A success is Sony having massive profit if they can pull it off. 

I don't expect them to sell in Apple or Samsung numbers for now maybe in the future we never know or if those phone can have their own niche but at the same time profiting massively because of gaming peripheral accessory. 

If they can sell it to 10M-15M ROG but this 10M bought 2:1 ratio for the accessory then that's massive in terms of profit. 

I don't know.

bananaking21 said:
Your thread title is infuriating. I can't believe nobody commented on it yet.

I am open with criticism and such but atleast tell me why and what's the reason so I can correct it?
I find it offending when some one criticize me and they can't even point out what's wrong with it. 
If you are going to criticize atleast be constructive about it. 

@KBG29
I will appreciate more if some one will correct me. 



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I'm not sure who Sony could market a PlayStation phone to besides people who own a PlayStation console. People who want a gaming phone can just buy anything that Razer sells. People who want a traditional smart phone will most likely turn to Apple or Samsung. People who own a PlayStation might buy the phone, but it would have to be cheap enough to warrant the purchase. If they want it to sell, they'd have to half ass the phone to make it around $500 which would then just lead to bad word of mouth. I think they should wait a couple of years before attempting this concept.



 

 

Smartie900 said:
I'm not sure who Sony could market a PlayStation phone to besides people who own a PlayStation console. People who want a gaming phone can just buy anything that Razer sells. People who want a traditional smart phone will most likely turn to Apple or Samsung. People who own a PlayStation might buy the phone, but it would have to be cheap enough to warrant the purchase. If they want it to sell, they'd have to half ass the phone to make it around $500 which would then just lead to bad word of mouth. I think they should wait a couple of years before attempting this concept.

That is exactly who it would be for. Sony should just focus on their ecosystem which is the most gaming focused of all the big tech companies. Make a phone aimed at the 82+ Million PS4 owners. They won't sell to all of them, but they will likely find a few million new consumers that aren't interested a home console, but have got into gaming due to other Mobiles. This allows them to engage with some of their current customers more, and expand their ecosystem and software to an additional form factor. As long as they use a Ryzen/Navi Mobile SOC, they can share all resources between PS5 and PS Phone.

As for being cheap. A $500 phone is not cheap. Even the iPhone X only costs around $370 to manufacture. Sony does not run SIE like the Mobile industry. Apple builds Iphones for anywhere between $250 - $400, yet consumers pay between $700 & $1,200. Sony sells PlayStations at close to break even. PS4 was around $380 to build at launch with a $400 price to consumers. Sony could build a $400+ Phone that outclasses other phones, and still sell it at $500 undercutting the competition.



Stop hate, let others live the life they were given. Everyone has their problems, and no one should have to feel ashamed for the way they were born. Be proud of who you are, encourage others to be proud of themselves. Learn, research, absorb everything around you. Nothing is meaningless, a purpose is placed on everything no matter how you perceive it. Discover how to love, and share that love with everything that you encounter. Help make existence a beautiful thing.

Kevyn B Grams
10/03/2010 

KBG29 on PSN&XBL

Looks like a piece of shit. And there's already an answer to that - it's called the Nintendo Switch.



TranceformerFX said:
Looks like a piece of shit. And there's already an answer to that - it's called the Nintendo Switch.

Totally agree. Switch shows without a doubt that Sony is missing out on a lot of possible sales by not having a PlayStation Phone on the market. A PlayStation Phone with PS4 B/C and a shared library with PS5 would have massive potential. Switch is giving us an idea of how successful a very limited mobile device can do with a limited library of AAA games. It would be very interesting to see what a more functional device, with the full brunt of all AAA games could accomplish.

I don't see how anyone thinks a PlayStation Phone with day and date releases of mainline AAA games with PS5 would not be successful. I know people come in and claim we already had a PlayStation Phone in Xperia Play, and PlayStation Vita already had Uncharted, Killzone, Call of Duty, etc., but that is BS. We have never had a Phone that had legitimate AAA main line titles from 1st Parties or 3rd Parties, and the Switch is the first with full support of 1st party AAA titles with a few AAA 3rd party titles. PSP and Switch are the best examples we have, and PSP was a huge success at 80 Million sold, while Switch is looking to end up quite successful even without any features beyond games. 

Right at this moment the tech is not quite aligned for Sony to do things the right way, but in 2020, with 7nm Chips, M.2 SSD's, and Solid State Batteries, the time will be perfect for a Sony to offer a PlayStation Phone and a PlayStation Handheld. Both devices offering the same Form Factor, One a 5G Phone, the other a Wifi only Handheld. Both devices running on a 7nm Ryzen/Navi Mobile SOC, with a shared OS and Library with PS5. If they don't do that, then they will be completly blowing a massive oppertunity, and this time, it could have masive negative effects on their home console business as well. Google and Microsoft are looking to bring games to people anywhere, and if your dollar goes further in their ecosystems, Sony is going to have a hard time conviencing people to stick with PlayStation next gen.



Stop hate, let others live the life they were given. Everyone has their problems, and no one should have to feel ashamed for the way they were born. Be proud of who you are, encourage others to be proud of themselves. Learn, research, absorb everything around you. Nothing is meaningless, a purpose is placed on everything no matter how you perceive it. Discover how to love, and share that love with everything that you encounter. Help make existence a beautiful thing.

Kevyn B Grams
10/03/2010 

KBG29 on PSN&XBL

The average smartphone gamer is very casual and so happy to play on a totally normal phone, Sony shouldn't put all its eggs in the gaming phone basket, but offering it too could be an opportunity, catering for a thin, but profitable market slice. Sony smartphone division loses a lot of money, but this cannot be Android fault, Samsung, Huawei and others are able to profit on it, so it must be matter of lack of agility and efficiency by Sony in that market. Surely Sony phones are excellent, but for some reasons Sony can't sell them as well as Samsung , and that's a shame, as on average Samsung products AREN'T better than Sony ones.



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