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I'm not sure who Sony could market a PlayStation phone to besides people who own a PlayStation console. People who want a gaming phone can just buy anything that Razer sells. People who want a traditional smart phone will most likely turn to Apple or Samsung. People who own a PlayStation might buy the phone, but it would have to be cheap enough to warrant the purchase. If they want it to sell, they'd have to half ass the phone to make it around $500 which would then just lead to bad word of mouth. I think they should wait a couple of years before attempting this concept.