"Unless you wish to assert that messaging "spin classes" as predominantly white is due to logic"
quick question... are the populations of white people and black people the same in the us?
no? so if that's not the case would you expect 50/50 representation in any area? wouldn't that be a stupid expectation?
furthermore there's the difference in economics between both populations, white people having more money to spend on leisure, for example
and yes this obviously ties into past racism and oppression but that's not what this is about - the argument is about current factors
"I mean, the fact that marketing exists with fit people doesn't really prove your point."
well it pretty much does when you are arguing incorrectly that they have to advertise in a particular way that is the opposite of what they have always done(99% of the time) and fitness programs being more popular now than ever
" While gyms make money, the "gym" industry is notorious for being unable to keep customers and while there are a lot of reasons for that"
fitness programs whether it be gyms or otherwise are more popular now than they ever have been
"people being uncomfortable being "unfit" in a gym is one of them"
insecurity because of lack of proficiency in any area affects people across all criteria and is not a problem that can ever be done away with
"This article is calling out a feeling of exclusion within a specific industry. Showing examples of that industry doing a poor job at including a certain demographic doesn't really prove any point."
my point is that your framing of standard advertising procedure as bad or ineffective because its exclusionary is silly
advertising as i said before is about two states - the state of the person initially before buying a product and the state of the person after buying the product
the goal has always been to show the end result and as a result influence the person to buy into the product
a consequence of that is to present the initial condition as being unsatisfactory or excluding it entirely, which obviously results in exclusion
why do people work out? to be fitter and often to be more attractive so images are presented of what can be done by buying into a fitness program
why do people buy hair loss products? to not be bald so images are presented showing men or women with full heads of hair
why do people buy one type of phone over another because that phone is presented as having unique features not found anywhere else
and you can go right through advertising and see the same pattern and its there for an obvious reason
"I know that I don't think I'd ever do a yoga class because they are typically all women, and I would feel super weird being the only guy doing yoga in a class of women. That says nothing about me hating women, but instead it says that I don't feel welcome in those groups because I am not part of the in-group of those classes."
63% of the us population is white
and 13% is black
how would you deal with that?
"my point is that your framing of standard advertising procedure as bad or ineffective because its exclusionary is silly"
Except the issue here is that I am doing neither. I am not saying it is bad, I am saying that more could be done to make certain demographics feel included in certain activities, and I am not saying that it is ineffective, but instead that it could be more effective with certain subpopulations if it changed the messaging.
There is no need to be this reductionist here.
To speak about the marketing strategies you are discussing, there is a difference between marketing an ideal and marketing to an ideal. I mean, look at the balding products you spoke of. Pretty much every hair loss commercial I have ever seen has shown tons of people with terrible hair before showing that they achieved the ideal. This is to express the fact that these products are not targeted to individuals who are the ideal, but instead that the product is for people seeking that ideal. Without showing individuals who are not ideal, it is easy to create the messaging that this product is for people who are already at that ideal. Also, it is worth noting that products and memberships are fairly different when it comes to the feeling of exclusion, but I will move on from that for now.
As far as demographics go, if 63% of the population is white, than that means 37% is of some minority group, and remember we aren't just talking about diversity of race, but diversity of body type and diversity of age (and diversity and inclusion does not require a 50/50 split). But country demographics mean little when it comes to "messaging" here. You would have no trouble finding a minority to have some pictures taken of them. Remember that the assertion here is that individuals are not entering courses because they do not feel welcome due to the messaging. This results in demographics skewed beyond overall country demographics. In the example the article gives for membership, they spoke about a teaching class of 54 women. One (the author) was black. If true country demographics were present within this class, you would have about 7 black individuals here, so clearly that isn't a good proxy for the discussion we are having.
" but instead that it could be more effective with certain subpopulations if it changed the messaging."
based on what?
what data do you have to demonstrate that this would be the case?
advertising companies in case you didn't know it act based on data themselves and you are calling their methods ineffective with regards to their target group in this context
"there is a difference between marketing an ideal and marketing to an ideal."
true but irrelevant, advertising always tries to push the idea that their product is the closest to ideal and that applies across all intended audiances
"Pretty much every hair loss commercial I have ever seen has shown tons of people with terrible hair before showing that they achieved the ideal."
the primary focus is on people with gorgeous hair... because that is the objective
they simultaneously denigrate people who are balding... if we applied that to this situation and unfit people were denigrated don't you think that the author would be even more upset?
"As far as demographics go, if 63% of the population is white, than that means 37% is of some minority group"
13% are black as i stated
"Remember that the assertion here is that individuals are not entering courses because they do not feel welcome due to the messaging. This results in demographics skewed beyond overall country demographics."
this is an unfounded assertion, it is her opinion that this is the case there could be other reasons such as the demographics of her area
" If true country demographics were present within this class, you would have about 7 black individuals here, so clearly that isn't a good proxy for the discussion we are having."
because the demographics of the country are uniform everywhere right?
and there aren't other factors to consider such as interest or disposable income
rap is predominantly black does that mean that we need to force more whites into rap for equity?