sundin13 said:
o_O.Q said:
"Like people who do not fit within that specific in-group"
would you advertise a spin class to people with one leg? no? so are you not setting up an in-group as a result?
does it not occur to you that advertising for a particular activity no matter what has to be selective?
"And would it be expected for an exercise program to cater primarily to people who are already fit? I don't think so. "
"or have being fit and active as their endgoal?"
if the end goal of someone is to be fit and active what types of images do you imagine a company would use to portray their services that are supposed to achieve that?
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So do you believe that blackness impairs an individual in the same way a missing leg does? If the answer is "no" (which I assume it is), there is no reason to bring up missing legs here. That is deflection and moving the goal posts.
As for the "endgoal" statements, it seems that you sort of pulled that out of nowhere as a bit of a catchall. The whole point is that the "messaging" doesn't show people who aren't already fit. Again, unless you think the only people who have "being fit" as their endgoal are already fit, I think it is fair to say that, according to the article, a substantial portion of that demographic isn't adequately represented, and I don't think it is a coincidence that that portion is the "not currently fit" portion.
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"So do you believe that blackness impairs an individual in the same way a missing leg does?"
its not about impairment, its about categorisation and marketing to a particular category
an example with race would be for example that i wouldn't market hair straightening products to white women but i would do so for black women
"As for the "endgoal" statements, it seems that you sort of pulled that out of nowhere as a bit of a catchall."
well if you don't understand that this is the end goal of marketing then we can't have much of a discussion
the purpose of marketing is to demonstrate how a product can put a person in a position where they have solved some problem they have
in this case i'm assuming its the need for exercise and recreation
"The whole point is that the "messaging" doesn't show people who aren't already fit."
yes which was my point
"Again, unless you think the only people who have "being fit" as their endgoal are already fit"
""or have being fit and active as their endgoal?""
"a substantial portion of that demographic isn't adequately represented"
so if i understand you correctly you expect them to use unfit people in marketing for fitness classes?