I agree with you on both fronts if I'm really honest, it's certainly a subliminal thing when it comes to Mario and Sonic.

I guess that is an extreme example as Sonic has been synonymous with Sega for years and likewise Nintendo.

You could go back 7-8 years and GTA would likely have same feeling I guess as it was associated with PS2 back then.

I think MS has been using that type of wording for a good while now though, that kind of awkward wording that doesn't sound natural and stinks of PR, still it has the effect it desires I think, can't really complain too much. After all we had have Teh PoWr of Da CELL a while ago. I'm yet to use my PS3 as a computer to this day! :D

Note to mods ^ tongue in cheek last sentence.

they sure like to play with intersectionof groups

Well I cannot disagree with that, the PS4 is obviously the working horse of Sony. Except the PSP I dont think there was any other PS branded device that was not a home console and what I would consider successfull. PS Now might become one, but that is waaaaay far out thereand I have serious doubts about it.

The same can be said about MS as well. Games for Windows Live and Xbox on Windows 10 are pretty much dead. The only hardware producer who might successfully pull it off is Nintendo with their mobile space expansion, as their evergreen IP's might actually stand a chance IMO.

PC folks were talking about these things even in the time of sprites. I don't know what time you miss there.

AA, 4K, HDR, FLOPS, FPS etc. didn't even exist before this generation and people were called stupid for mentioning those things instead of "just playing the games". Now that someone respectable, i.e. some Sony/MS/Nintendo console gods, mentioned it, it's the most important thing in the world and the best ammunition the console war ever had.

Then again, nothing has really changed. While there is a whole lot more of techno babble today in the console space as soon as someone mentions technology that goes beyond the capability of consoles it's unimportant again.

The techno babble is at an all time low from my memory, apart from the odd FLOPS mentioning by MS/Sony, they don't use it in marketing material for the casual end user, you don't see it in magazines.

Nobody remember the allegedly "64-bit" Jaguar? (actually a 16-bit console)

Heck even the 32x was called that because it was 32-bit along with the Nintendo 64. There used to be full spread adverts on perpetual rotation in the gaming mags in the late 90s decrying the cartridge and how good it was to have 650MB of data available on a CD-ROM.

Wheras 32-bit/64-bit/CD-ROM LITERALLY meant absolutely nothing as they are technologies that need to be exploited further, they are merely hypothetical potentials.

AA/4K/HDR are actually real things that can be seen as tangible improvments that weren't possible previously to the standard that they are now possible.

Sony should just do the same

"This holiday, PS4 is the only console with HDR, Call of Duty, Watchdogs 2, Battlefield 1 and PSVR"

You mean as opposed to FPS above 30?