They are launching the game system in March.

Ei. you will be able to buy a system 5months from now in stores.

Thats why people are worried. 5 months to launch and we dont know what the system is? is it a hybrid 2in1? is it not? does it use ARM? or x86?

Is it rumored 199-249$ price point right? or the 500 Gflops (1/9th of what the PS4 pro is true?)

Its crazy to think Nintendos new System might be 10 times weaker than the competition.

Its a generation or two behinde in terms of power, but its portable instead.

So many rumors.

We need facts, 5 months to launch we should know for sure what the heck it is they are launching.

Keeping it secret so long they make people even more interested in and talking about it, IMVHO if it's a marketing choice, it's working well, if they do it just out of paranoia, well, they're lucky and it's working for marketing too.

Its kinda working but not really.... it gets alot of talk, but its all just speculation.

Its not what results in sales.

Also thats just on gameing forums... amoung the mass consumers, I doubt most have heard of the NX or know its releaseing in 5months.

And without knowing what it is, how can they know if they want to buy it?

I dont think its "working".

Nintendo never said that.

If you look history MS and espacly Sony very oftten copied Nintendo.

You said itself, PS4 Pro is revealed only two months before launch.

We live in time when you really don't need to reveal your product more than year before launch, around 6 months is more than enuf for new platform.

Patient, we will most likely have NX reveal sometime in next 4-5 weeks.

Perhaps there's a feature that Sony (or someone) could implement via software, as they did with off tv play, to steal some of Nintendo's thunder.

That's really your problem, Nintendo isn't forcing you to be angry about it, you decided that on your own. Ask yourself if you're being rational? The date of officially unveiling it is rather arbitrary, the date that matters is the launch date. Whether it is announced today or next year isn't going to change what the device ends up being.

The benefit is creating a media buzz that carries it through until launch. If it is too far in advance, then they run the risk of buzz fizzling out before launch. This way, they simplify the marketing approach, and most currently successful tech companies do not announce products so distantly in advance, many only weeks to days prior to launch. Many media outlets will be talking about it close to launch rather than a long time before, and not close to launch, which lowers its presence in the public view.

The NX has the hurdle of the holiday season between present time and launch. In my opinion, the ideal time to announce is early January, after the holiday mania, and when people are looking to new things for 2017. An unveiling then would be much more impactful than an unveiling in he summer the previous year.

I think they should announce it before the holiday shopping spree.
Prevent holiday shoppers from getting a Playstation or Xbox for their kids.

If they dont do that, it could cost them sales.
Announceing it in January is too late, it wont have enough time for marketing/word of mouth to really reach the masses I think. Marketing departments need more than 2 full months to market the NX , its a new concept, you want to get the messageing right with it.

To make the announcement more special.

How is that going to work? Announcing a future product preventing the purchase of a current product. It doesn't, their no logical reason a parent would behave that way. Parents aren't getting their children IOUs for Christmas.

Why would they need more than 2 months to market? What disadvantage does having 2 months instead of 6 months have? New tech products seem to launch with spectacular results with days prior, and new smart devices are somewhat more complex in their application than videogame consoles are.

I'm just hoping whatever it ends up being, it makes me want to own it. Unlike the Wii U. First Nintendo console that i never bought.