What benefit does keeping the NX a secret still have?

[Jumpin]

JRPGfan said:

I think they should announce it before the holiday shopping spree.
Prevent holiday shoppers from getting a Playstation or Xbox for their kids.

If they dont do that, it could cost them sales.
Announceing it in January is too late, it wont have enough time for marketing/word of mouth to really reach the masses I think. Marketing departments need more than 2 full months to market the NX , its a new concept, you want to get the messageing right with it.

How is that going to work? Announcing a future product preventing the purchase of a current product. It doesn't, their no logical reason a parent would behave that way. Parents aren't getting their children IOUs for Christmas.

Why would they need more than 2 months to market? What disadvantage does having 2 months instead of 6 months have? New tech products seem to launch with spectacular results with days prior, and new smart devices are somewhat more complex in their application than videogame consoles are.