By using this site, you agree to our Privacy Policy and our Terms of Use. Close
Yerm said:

Waiting for the NX is starting to make me angry. We have 6 months left to wait for this thing, and nothing has been offically announced.

That's really your problem, Nintendo isn't forcing you to be angry about it, you decided that on your own. Ask yourself if you're being rational? The date of officially unveiling it is rather arbitrary, the date that matters is the launch date. Whether it is announced today or next year isn't going to change what the device ends up being.

The benefit is creating a media buzz that carries it through until launch. If it is too far in advance, then they run the risk of buzz fizzling out before launch. This way, they simplify the marketing approach, and most currently successful tech companies do not announce products so distantly in advance, many only weeks to days prior to launch. Many media outlets will be talking about it close to launch rather than a long time before, and not close to launch, which lowers its presence in the public view.

The NX has the hurdle of the holiday season between present time and launch. In my opinion, the ideal time to announce is early January, after the holiday mania, and when people are looking to new things for 2017. An unveiling then would be much more impactful than an unveiling in he summer the previous year.



I describe myself as a little dose of toxic masculinity.