Page 5 in this report. The breakdown was 88% physical/12% digital, and the digital was further broken down 60/40 for bundled copies and full paid digital downloads, respectively, meaning the latter would have represented 5.45% of the market.

Now, if I may ask, what's the 2015 breakdown look like? Would you mind sharing relevant figures. How much of that 30% was for consoles? Was any of it DLC or indies? Was it revenue or unit sales? Was it new titles only or all titles? It seems a bit odd for digital versions of retail-release consoles titles to take years to get to 5-6% of the market

Page 5 in this report. The breakdown was 88% physical/12% digital, and the digital was further broken down 60/40 for bundled copies and full paid digital downloads, respectively, meaning the latter would have represented 5.45% of the market.

Now, if I may ask, what's the 2015 breakdown look like? Would you mind sharing relevant figures. How much of that 30% was for consoles? Was any of it DLC or indies? Was it revenue or unit sales? Was it new titles only or all titles? It seems a bit odd for digital versions of retail-release consoles titles to take years to get to 5-6% of the market

Page 5 in this report. The breakdown was 88% physical/12% digital, and the digital was further broken down 60/40 for bundled copies and full paid digital downloads, respectively, meaning the latter would have represented 5.45% of the market.

Now, if I may ask, what's the 2015 breakdown look like? Would you mind sharing relevant figures. How much of that 30% was for consoles? Was any of it DLC or indies? Was it revenue or unit sales? Was it new titles only or all titles? It seems a bit odd for digital versions of retail-release consoles titles to take years to get to 5-6% of the market

This is where PR spin gets really jumbled with facts. When people say that digital accounts for 20-30% (whatever) of games, they're referring to overall revenue brought by DLC and other means. Not just unit sales on stores vs digital store purchases. They both matter to publishers as they just want digital to be a larger share of their sales for increased margins.

i meant you are the source for the 30% first week dd attachrate for halo 5 in the us. not the EA investor call stuff.
they made 2 statements. 

For example, downloads of Madden for all consoles are up 50% year on year, and we expect this trend to continue

Gen 4 Madden, for example, is well north of 50% when you look at a full-year number

Kinda. NPD / EEDAR / DFC Intelligence / GfK / other research groups get direct digital data from EA, Activision, Ubisoft, Capcom, Square Enix, Take-Two, Deep Silver and Warner Bros every month. They're all linked to each other (aka. they all use / share the same data).

Everything else they do about digital sales beyond that are just estimates based off of their existing hard data, algorithms, and conversations with publishers.

I still think this digital data is going to be bad for us.

NPD is going to release a combined digital-physical chart every month, so the Top 10 ranking is now useless because they don't have digital data from smaller publishers, some exceptions like Bethesda, and 1st-party data. We're losing that accuracy that we had before in the Top 10.

And, they're getting rid of platform rankings as well in their PR report.

And I still don't think anyone but the major publishers will actually have access to this data day-one. So that means no digital leaks because the leakers won't have access to it, more obfuscated PR data, a week long delay in data release...just seems like we're getting shafted at every level here.