By using this site, you agree to our Privacy Policy and our Terms of Use. Close
Aquamarine on 11 July 2016
Edit Thread
outlawauron said:
Shadow1980 said:

Page 5 in this report. The breakdown was 88% physical/12% digital, and the digital was further broken down 60/40 for bundled copies and full paid digital downloads, respectively, meaning the latter would have represented 5.45% of the market.

Now, if I may ask, what's the 2015 breakdown look like? Would you mind sharing relevant figures. How much of that 30% was for consoles? Was any of it DLC or indies? Was it revenue or unit sales? Was it new titles only or all titles? It seems a bit odd for digital versions of retail-release consoles titles to take years to get to 5-6% of the market

This is where PR spin gets really jumbled with facts. When people say that digital accounts for 20-30% (whatever) of games, they're referring to overall revenue brought by DLC and other means. Not just unit sales on stores vs digital store purchases. They both matter to publishers as they just want digital to be a larger share of their sales for increased margins.

The problem is that it really does vary widely.

For some titles, it's absolutely correct that digital unit sales are at 20%, 30%...even as high as 50%.

But other titles, digital shares are paltry.

 

 

GameStop said three months ago that digital is going to peak at around 25-30% with the good majority continuing to prefer physical.

Unfortunately, that figure extremely variable to the extent that the "average" can't really be used as an estimate for any given title.

 

That's why I'm personally excited to see if JPMorgan Chase will receive this digital sales data so I could see firsthand how digital sales boost unit sales.