Nintendo need to target a slightly more mature audience.
The Tablets and free 2 play games too away alot of the crowd nintendo used to target and I doubt they will ever get that back. The solution is to get in the game, and aim for a more mature crowd.

Get the teens and early 20s that want to play action/open world rpgs, and first/3rd person shooters.

A more serious and bigger budget Splatoon for NX, would be a start.

Getting 3rd party back would help as well.  Mario Open world RPG? make it happend nintendo.

If the system is more expensive to begin with $300-$350 then I think maybe they should consider pivoting back to their strategy in the mid/late 1990s of targeting teenagers/young adults to a greater degree. It's unlikely too many young kids will be able to afford that.

The other problem with an overtly "kiddie" platform is it cuts the potential of your platform off at the knees as adults, teenagers, and even kids (by the time they reach age 10/11 being "cool" is priority no.1/2/3 in their life) want at least a "neutral" platform, not one that overly goes out of its way to brand itself as a kids console.

This will be hard for Nintendo because most of their major IP are bright, colorful mascot games. 

I almost feel like maybe the best thing they can do is market NX as its own broad based platform, which is not specifically a "Nintendo console" with bright colored plastic and wacky game pad and all that. NX is a game platform that has everything ... oh and it also happens to have all Nintendo IP. That sort of thing. 

Not happening. Best we can hope for is a Disney-like branding. Primarily for kids, but with a significant collection of IP that are "cool/casual." Disney has Marvel/StarWars/Pirates/ABCFamily. Nintendo needs that same dynamic.

Keep pushing the Splatoons to the forefront, that's their bread and butter, but have more. Capcom is the gaming Marvel - plenty of golden gaming IP gold not being utilized to their potential. Nintendo hasn't bought Capcom like they should have, but they can secure a masive exclusive deal. Capcom 5 done right with IP that matters, nothing experimental. They should have acquired some western studio like Square did, and it's not too late for it to help them mid/long term if they buy someone now, but not for launch. A western Retro IP + Beyond Good and Evil + exclusive marketing rights to something like Mass Effect Andromeda would be a good short term fix for that. They already have the ABC thing covered with IP like Miis, Nintendogs, and Brain Age.

But colorful kiddy games will always be the main course, and it'll kill like that, too.

Nintendo doesn't have anything like Star Wars or Pirates or Marvel though. That's kinda the issue. 

Even in the 90s, Nintendo had things like Killer Instinct, Star Wars, GoldenEye/Bond, Perfect Dark, Starcraft, NBA Courtside ft. Kobe Bryant, MLB ft. Ken Griffey Jr., 1080 Snowboarding, and various other sports games. 

Today these are pretty much non-existant, they've gone backwards in the last 10-15 years. 

A deal with Marvel/Disney for games based on those characters would be a smart deal to make, Spider-Man, Avengers, X-Men, etc. are examples of IP that appeal to kids, but appeal equally or even moreso to teenagers and even adults. Nintendo doesn't really have enough of that dynamic. Japanese developers have narrow appeal today, Nintendo needs to wake up and start to collaborate with Western licensees. The console market is 90% in the West now, whether Nintendo likes it or not. 

Mario only exists to be linear. That's the genesis for its inception as a platformer. It was never meant to, and will never return to, any semblance of an open world.

Aaah, that license is monopolized by EA now. Nintendo had a great relationship with LucasArts, it's sad they went away.

Nintendo doesn't have anything like Star Wars or Pirates or Marvel though. That's kinda the issue. 

Even in the 90s, Nintendo had things like Killer Instinct, Star Wars, GoldenEye/Bond, Perfect Dark, Starcraft, NBA Courtside ft. Kobe Bryant, MLB ft. Ken Griffey Jr., 1080 Snowboarding, and various other sports games. 

Today these are pretty much non-existant, they've gone backwards in the last 10-15 years. 

A deal with Marvel/Disney for games based on those characters would be a smart deal to make, Spider-Man, Avengers, X-Men, etc. are examples of IP that appeal to kids, but appeal equally or even moreso to teenagers and even adults. Nintendo doesn't really have enough of that dynamic. Japanese developers have narrow appeal today, Nintendo needs to wake up and start to collaborate with Western licensees. The console market is 90% in the West now, whether Nintendo likes it or not. 

Or buy the Bond license (it's available and probably cheap). That wouldn't be bad either. 

Marvel and James Bond seems to be available though. 

Fast & Furious, Mission: Impossible, Jurassic Park maybe as well have no real console games, could see Nintendo making fun games out of those licenses. 

Soundwave, it's like you pick one sentence out of my posts and react to it alone while ignoring the rest. The entire post was about addressing that.