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Soundwave said:

If the system is more expensive to begin with $300-$350 then I think maybe they should consider pivoting back to their strategy in the mid/late 1990s of targeting teenagers/young adults to a greater degree. It's unlikely too many young kids will be able to afford that.

The other problem with an overtly "kiddie" platform is it cuts the potential of your platform off at the knees as adults, teenagers, and even kids (by the time they reach age 10/11 being "cool" is priority no.1/2/3 in their life) want at least a "neutral" platform, not one that overly goes out of its way to brand itself as a kids console.

This will be hard for Nintendo because most of their major IP are bright, colorful mascot games. 

I almost feel like maybe the best thing they can do is market NX as its own broad based platform, which is not specifically a "Nintendo console" with bright colored plastic and wacky game pad and all that. NX is a game platform that has everything ... oh and it also happens to have all Nintendo IP. That sort of thing. 

Not happening. Best we can hope for is a Disney-like branding. Primarily for kids, but with a significant collection of IP that are "cool/casual." Disney has Marvel/StarWars/Pirates/ABCFamily. Nintendo needs that same dynamic.

Keep pushing the Splatoons to the forefront, that's their bread and butter, but have more. Capcom is the gaming Marvel - plenty of golden gaming IP gold not being utilized to their potential. Nintendo hasn't bought Capcom like they should have, but they can secure a masive exclusive deal. Capcom 5 done right with IP that matters, nothing experimental. They should have acquired some western studio like Square did, and it's not too late for it to help them mid/long term if they buy someone now, but not for launch. A western Retro IP + Beyond Good and Evil + exclusive marketing rights to something like Mass Effect Andromeda would be a good short term fix for that. They already have the ABC thing covered with IP like Miis, Nintendogs, and Brain Age.

But colorful kiddy games will always be the main course, and it'll kill like that, too.