If the system is more expensive to begin with $300-$350 then I think maybe they should consider pivoting back to their strategy in the mid/late 1990s of targeting teenagers/young adults to a greater degree. It's unlikely too many young kids will be able to afford that.
The other problem with an overtly "kiddie" platform is it cuts the potential of your platform off at the knees as adults, teenagers, and even kids (by the time they reach age 10/11 being "cool" is priority no.1/2/3 in their life) want at least a "neutral" platform, not one that overly goes out of its way to brand itself as a kids console.
This will be hard for Nintendo because most of their major IP are bright, colorful mascot games.
I almost feel like maybe the best thing they can do is market NX as its own broad based platform, which is not specifically a "Nintendo console" with bright colored plastic and wacky game pad and all that. NX is a game platform that has everything ... oh and it also happens to have all Nintendo IP. That sort of thing.
