1.3 billion, huh? Obviously, Disney's blitzkrieg marketing worked.
The more I think about it, the less and less I like this movie. TFA seems like the result of research done by Disney through focus groups. Hmmm. Let's see. How do we sell this movie to everyone? Let's borrow plot points heavily from the original movie, give it a retro look, and use sound effects from the original trilogy in order to get the old fans to enjoy it by appealing to their nostalgia. That'll work.
Also, how to we broaden the demographic that watches these movies? Let's make the main heroes a woman and a black guy since Star Wars isn't as popular as it could be with girls and black guys (This statement isn't meant to say that one or both of the heroes shouldn't be female or black. I just feel as though Disney did this to broaden the appeal of the movie. Look at how there is a princess of every color now).
Also, get the old farts to come out by having Harrison Ford and Carrie Fisher come back. Throw in Nein Numb and Admiral Ackabar for a second to once again tap into the old fan's nostalgia. Yeah, that's the ticket!
Oh, and let's forget about R2D2 completely in this movie since having vital information inside him again would be too obvious.. Let's make a newer and cuter droid that we can sell to the kids. Cha-ching!
And is Harry Potter still cool? Let's make Snoke look like a Harry Potter character.
Don't forget to give reviewers advance screenings for favorable reviews. I'm sure that some non-professionals will complain on the internet since they aren't mindless drones, but people will laugh them off and call them trolls since Rotten Tomatoes should be in in the high 90s by my calculations. Positive reviews by REAL critics will be sure to fool the masses. Sure, regular people on IMDB and video game sites will be split, but trolls... Ha! Ha!
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Tag "Sorry man. Someone pissed in my Wheaties."
"There are like ten games a year that sell over a million units." High Voltage CEO - Eric Nofsinger