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Forums - Gaming Discussion - Don't Count Nintendo Out, Says Former Xbox Boss Robbie Bach

- former Xbox boss Robbie Bach - who spent 22 years at Microsoft and a decade leading its games hardware division - feels that anyone writing off the Japanese firm is doing so prematurely, and without considering the incredible appeal of its catalogue of properties

- he refers to the Wii impressive performance against all odds as an example of the above, he said:

"I'm one of the people that won't ever count Nintendo out. During our development of Xbox 360 we focused pretty heavily on Sony and PlayStation 3 and the Wii was a complete surprise, so the first 18 months of our launch was a real challenge."

- when it comes to how he sees Nintendo's current struggle with the WiiU and the huge smartphone market he said:

That market has become a lot more challenging because of smartphones, and their Wii U console frankly hasn't caught on as well as they would like. So you have a fabulous and amazing creative company that had incredible franchises, but doesn't have a strong platform right now to develop for. That's a tricky thing for them to navigate. They're going to have to figure out either how to expand the number of platforms that they develop for, which would be a major change and would be risky, or they have to get into a cycle where their own Nintendo platforms evolve in a way that enables their games to get better coverage.

- on Nintendo's appeal and how it differentiates to that of both the PlayStation and Xbox brand he said the following:

"This does speak to something about Nintendo that's different than Sony or Microsoft. Sony is a consumer electronics company and Microsoft is a digital PC electronics company. Nintendo—with great respect and pride—is a toy company, and always has been. That's why their franchises on the game side are so powerful. There may be an opportunity there for them to invest in what is essentially a core attribute of what they do (toys), and it may create an opportunity for the company that's unique and separates them from Microsoft and Sony."

http://www.nintendolife.com/news/2015/09/dont_count_nintendo_out_says_former_xbox_boss_robbie_bach

There's like no one who seems to stop Robbie Bach from talking about his years on Xbox. lol Not saying someone should, just that he's on a roll.

So what do you say?

Do you are with what he said?

You agree in some points, others not so much?

What points and why do you disagree?



Nintendo is selling their IPs to Microsoft and this is true because:

http://gamrconnect.vgchartz.com/thread.php?id=221391&page=1

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why would anyone count nintendo out... something happening im not familiar with ?

and yeah microsoft is a software company and sony is a walkman company.



Tsubasa Ozora

Keiner kann ihn bremsen, keiner macht ihm was vor. Immer der richtige Schuss, immer zur richtigen Zeit. Superfussball, Fairer Fussball. Er ist unser Torschützenkönig und Held.

kljesta64 said:
why would anyone count nintendo out... something happening im not familiar with ?

and yeah microsoft is a software company and sony is a walkman company.

You seem to be frozen in time, time to unfreeze and see Sony at the top of the console market.



Nintendo is selling their IPs to Microsoft and this is true because:

http://gamrconnect.vgchartz.com/thread.php?id=221391&page=1

So he wants Nintendo to go third party?



AbbathTheGrim said:
kljesta64 said:
why would anyone count nintendo out... something happening im not familiar with ?

and yeah microsoft is a software company and sony is a walkman company.

You seem to be frozen in time, time to unfreeze and see Sony at the top of the console market.

what ?



Tsubasa Ozora

Keiner kann ihn bremsen, keiner macht ihm was vor. Immer der richtige Schuss, immer zur richtigen Zeit. Superfussball, Fairer Fussball. Er ist unser Torschützenkönig und Held.

Around the Network

Translation, go third party.



Ka-pi96 said:
Mostly agree with him

Disagree on the Nintendo = toy company though. They really don't do that much in the way of toys, the only ones they do are usually just merchandise for the game franchises anyways. To me Nintendo are first and foremost a gaming company, just like EA, Sega, Activision etc.

It's actually pretty true. Maybe not necessarily in terms of technicality, but certainly in perception (and we all know perception is reality). Xbox and PS are seen as gaming consoles, where as Nintendo systems are largely looked at as being for children. And if it's considered to be a child's play thing then naturally people see it as a toy more than anything else. That's aside from the fact that any pure game console could easily be considered a toy anyway. Sony and MS are making all around entertainment systems so they kinda fall out of that category, but Nintendo still really just does games.

 

Edit: Also, that's some quite selective quoting OP



I am by no means a Nintendo fan, in spite of owning a console or handheld of theirs here and there, but I recognise the crucial role thay play in the gaming landscape. We would all lose if Nintendo disappeared.

May the NX find success! (But not any more than the PS4 has :p)



Spedfrom said:
I am by no means a Nintendo fan, in spite of owning a console or handheld of theirs here and there, but I recognise the crucial role thay play in the gaming landscape. We would all lose if Nintendo disappeared.

May the NX find success! (But not any more than the PS4 has :p)

How so, exactly?



"Trick shot? The trick is NOT to get shot." - Lucian

AbbathTheGrim said:
kljesta64 said:
why would anyone count nintendo out... something happening im not familiar with ?

and yeah microsoft is a software company and sony is a walkman company.

You seem to be frozen in time, time to unfreeze and see Sony at the top of the console market.

for now :P