Don't Count Nintendo Out, Says Former Xbox Boss Robbie Bach

[AbbathTheGrim]

- former Xbox boss Robbie Bach - who spent 22 years at Microsoft and a decade leading its games hardware division - feels that anyone writing off the Japanese firm is doing so prematurely, and without considering the incredible appeal of its catalogue of properties

- he refers to the Wii impressive performance against all odds as an example of the above, he said:

"I'm one of the people that won't ever count Nintendo out. During our development of Xbox 360 we focused pretty heavily on Sony and PlayStation 3 and the Wii was a complete surprise, so the first 18 months of our launch was a real challenge."

- when it comes to how he sees Nintendo's current struggle with the WiiU and the huge smartphone market he said:

That market has become a lot more challenging because of smartphones, and their Wii U console frankly hasn't caught on as well as they would like. So you have a fabulous and amazing creative company that had incredible franchises, but doesn't have a strong platform right now to develop for. That's a tricky thing for them to navigate. They're going to have to figure out either how to expand the number of platforms that they develop for, which would be a major change and would be risky, or they have to get into a cycle where their own Nintendo platforms evolve in a way that enables their games to get better coverage.

- on Nintendo's appeal and how it differentiates to that of both the PlayStation and Xbox brand he said the following:

"This does speak to something about Nintendo that's different than Sony or Microsoft. Sony is a consumer electronics company and Microsoft is a digital PC electronics company. Nintendo—with great respect and pride—is a toy company, and always has been. That's why their franchises on the game side are so powerful. There may be an opportunity there for them to invest in what is essentially a core attribute of what they do (toys), and it may create an opportunity for the company that's unique and separates them from Microsoft and Sony."

http://www.nintendolife.com/news/2015/09/dont_count_nintendo_out_says_former_xbox_boss_robbie_bach

There's like no one who seems to stop Robbie Bach from talking about his years on Xbox. lol Not saying someone should, just that he's on a roll.

So what do you say?

Do you are with what he said?

You agree in some points, others not so much?

What points and why do you disagree?