In a somewhat unprecedented move, Google not only laid out the plans for its next algorithmic update but also assigned a specific date to the launch of the update.
According to the announcement on its Webmaster Central blog, Google said:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
Significant impact, huh?
What does that mean for you exactly? In short, if your website is not mobile-friendly, meaning your site is not responsive to different screen sizes, properly configured and able to be viewed on multiple device types, Google is making plans to penalize your search rankings. All the valuable SEO your site has currently could be for naught if your site isn’t viewable on a mobile device.
The reasoning for this update is simple. As the world moves to mobile and more and more of our lives occur in a handheld device, it is critical that websites are able to keep up. By rewarding those sites which are mobile friendly, Google is continuing to shape the digital landscape.
There is a "Mobile-Friendly Test" provided by Google themselves (you can see it in the article link) in which you put the URL of a website and Google will analyze it and determine whether said site is mobile friendly or not.
I ran VGChartz and these were the results:
Nintendo is selling their IPs to Microsoft and this is true because: