This made me laugh so hard, it's a huge PR fail and shows just how relevant and desirable Sony phones are.

Sony should use some of this millions to kill this story before it goes viral.

Pretty much, though I do like comedies where they blatantly point out their product placement.

Sony can't afford to mess with the bond franchise, not when the last one was a worldwide hit. Specially not over a crappy brand of mobile phones.

What's next, they're gonna call off the Spiderman deal with Disney if they don't allow a product placement of Vita? Don't be silly.

Sony could make it part of the contract in their films. They have to do use sony products if sony wants them to.

Honestly there are so many different hands involved in making Bond movies I don't know how they actually make money. Eon productions/ MGM/ Sony Pictures/ Fox owns the home video rights...etc.

Also as a huge Bond fan the movies are really just extravagant commercials at this point. A lot of the budget comes from product placement.

He has used Sony phones in the last three movies and coincidentally I have owned them all. I just can not see Bond going with the popular mainstream choice of a Samsung or *shudders* Iphone.

Holy Smokes.

Oh and Daniel Craig is acting like a spoiled brat. From what I've read he refuses to do the Girl with the Dragon Tattoo sequels because that franchise has to pay less since the first film disappointed. This is his first film since the last Bond movie meaning he hasn't taken a new role since. I understand there is a physical toll but he really ought to try to expand his range.

Well done. Use a superior phone like the Galaxy ones.

Sure he is, there are a dozen quality actors waiting to become the next James Bond. Without the role of 007 he's just a semi known actor playing in average movies.

And about the successes, 21 Jump Street? Spiderman? Their animation studio? MIB 3? http://www.boxofficemojo.com/movies/?id=mib3.htm

So he will use iPhone?