Zkuq said: Makes sense, but then again, so does wanting to make a bigger profit. Sony is currently in a very strong position and they can profit from it directly, so they must be wanting to do so. |
True but you have to also balance it out.
They know how many games the average consumer buys, they the percentage of consumer that sign up to PS Plus. They know what he average consumer spend on movies from their store and PS Now. Basically they know how much profit they can gain after they sell a PS4.
They then have to weigh up if dropping the price to make less profit per unit will bring in enough profit with the increased install base to make it worth it.
eg.
PS4 sells 1M at $400 for the year (small number to keep it simple). Sony make $50 profit per console, average consumer spends x amount to profit Sony $50 a year= So they will make $100M for that year.
PS4 sell 2M at $350 but make no profit per unit. Average consumer spends x amount to profit Sony $50 a year= $100
That extra install base will also continue to profit Sony $50 a year per unit sold. That 1M extra gained from price cut will give Sony $250M profit over 5 years for the sake of losing $50M on price cut.
It's a little more complicated than that but it shows that selling for less can benefit you.
At the moment, I don't think they can even entertain that price cut decision because of the lack of units.