So you're saying that Sony needed to have a price cut last holiday? If Sony feel that they need to try harder next holiday the surely they weren't happy with last holidays sales.

....or maybe they didn't have enough units

aren't they still losing money?

From their playstation brand they are making a nice profit currently 

It also gives them further room to maneuver down the road. We always have posters crying out for immediate price cuts or knee jerk reactions to what the competition is doing, but in general it seems like these companies have a long term road map of the console cycle laid out from the start, and they stick to it as closely as possible, without a great deal of deviation.

Makes sense, but then again, so does wanting to make a bigger profit. Sony is currently in a very strong position and they can profit from it directly, so they must be wanting to do so.

Their ego was in the way.

Simple answer.

yes quite a big profit I'd say but they are bleeding money everywhere else, hopefully they fix that because they used to be ahead of the game with electronics

If you remember correctly, they did have a few special discounts and deals but they were very selective and prohibitively in short supply. For example, the newegg deal with the 329$ ps4 that sold like 20k, among other special limited deals.

Business wise, lowering price across the board would have increased demand more than the supply they could produce. Sure a few hundred thousand weren't sold because of that, but they made the money up front, instead of relying on ps+ or games to recover the costs.

ie; Yes, it cost them some marketshare and install base, but it made them more money up front. 50$ non price cut is 50$ saved, which is better than 10-15$ on a per game basis. And then you look at order barely a month away...and then bloodborne.
Just in the grand scheme of things, it made more sense to not have a sale. I hope I didn't flesh it out too much, but that's how it is. I'm surprised there are even questions about this.

The simple answer was in the second post of the thread. 'Sony would win without lifting a finger.'

Uh, everyone needs to make a profit, even Apple. That's why its called business.

Wrong answer. Sony isn't some child on a gaming forum. They don't think about the console warzz, they think about business. Are we in the lead? Yes. Are we still selling most of our stock? Yes. Why would we do a price drop this early?

Makes sense