This is normal for every Christimas over the past few years. Most games released before the middle of November can be had for $25 by December 31. If you are a gamer that give a fraction of a shit about deals you could have seen this coming a mile away.

At least you guys gets a price cut on games sooner rather than later. It takes a year or two before we even feel the price change here in the Philippines.

Nintendo doesn't cut their prices for a long time, so it's safe to pre-order those.

Most games that are selling well don't get price cuts like this.  Look at GTA 5, even though it's a re-master it's still holding up at $56/57.  Unity is shit, that's why it got a $10 cut the very 1st day after it launched, and now $30 cut.

The insane foil to this is that while MCC and ACU have both received price cuts to give them some legs through the holidays, BOTH versions of Smash are still at their launch prices and are holding steady high in the hourly charts. In fact, Smash Wii U was on its way to the top before Ubisoft slashed the Assassin's Creed Unity price again.

I bought Titanfall a couple of weeks ago for $5 off of Origin. It doesn't surprise me though, AC Unity is a broken pile of crap.

I will buy many games at full price because I want to support the industry and keep it going.

However many games like Assassin's Creed or COD I will not buy full price and usually get them a few years late or off friend. The other thing is DLC. FOr most games I just won't do it. On PS3 I shared accounts with other people to download the map packs. No way was I ever paying 15$ for 4 new maps no matter how much i liked the game.

ANd if you think Unity is bad, I'm pretty sure MW3 on the PS3 PSN is still at launch price from 4 years ago and this is a download with very little costs attached!!

People who buy games day-one probably don't care that it's going to be cheaper down the line, whether it be 1 month or 6 months later.

In this industry, patience is rewarded. I never get games on day one, always wait for a drop. I don't think I'll see ACU for $30 again till next Christmas, so I got it and I'm gonna wait for patch 1.04 and others to fix the framerate. Meanwhile I got The Evil Within for $25 and Alien Isolation and SoM for $45 or so each.

Why get them on launch day when they are 25-60% cheaper a few weeks after launch?

The only games I buy full price and day 1 are games I know I want and almost always they are Nintendo games. I bought Captain Toad on the eshop the instant it was available for purchase. I went digital this time because I wanted Nintendo to get every dollar possible for this game. Otherwise for most of the big publishers I don't buy day 1. Its easier to wait for 2 months and almost always those games are dirt cheap. Nintendo is a rare exception. Their games usually keep their original price months or years after launch.

Too bad its not the truth.  Don't believe eveything you read on the internet.