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Forums - Gaming - Should MS Consider Not Purchasing Exclusive Advertising Anymore?

 

Is MS Just Wasting Their Money?

Yes, PS4 Will Sell The Most Regardless 86 57.33%
 
No, It Still Boosts Sales... 47 31.33%
 
Undecided 16 10.67%
 
Total:149

I think Microsoft should buy third party publishers to obtain their IP.



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I think it helps a lot. Without the advertising it wouldn't chart at all in the top 100 so it's a valid effort :)



If you demand respect or gratitude for your volunteer work, you're doing volunteering wrong.

No, they should purchase it to help their console (you've sometimes got to spend money to make money).

Yes, they should drop it as Sony might drop it too and money saved on this kind of advertising can go into games.



Hmm, pie.

thismeintiel said:

OP


You need to do some research about bundle exclusivity and availabilty for different retailers and countries.



if they stop advertising they would loose even more ground.



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Unless they exaggerate, it's worth it, for at least two reasons, first it gives its platforms more visibility, second it keeps it in good relationships with 3rd parties even when its platforms aren't doing particularly well.



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thismeintiel said:

We have seen both Sony and MS purchase exclusive advertising this gen, which usually comes with an exclusive bundle, as well.  However, it doesn't seem like MS is even benefitting from these deals anymore.  MS previously purchased exclusive advertising for COD:Ghosts and Madden 15, both of which went on to sell better on the PS4, and it didn't help the One's sales boost above the PS4, either. 

MS has also purchased exclusive advertising for Fifa 15 and COD:AW, both having their own bundles.  However, if we look at Amazon listings, it seems like that fact hasn't really helped the One's situation, and it looks like the PS4 will still most the most, HW and SW-wise. 

Amazon US Besellers Sept. 2014

PS4 Fifa 15 - #20
PS4 Fifa 15 UT Ed - #22
XBO Fifa 15 UT Ed - #61
XBO Fifa 15 - #85
XBO COD:AW #96

The Fifa and COD bundles are not in the Top 100.

Amazon US Bestsellers 2014

No Fifa 15 or COD:AW SKU has made into the Top 100 for the year.

Amazon CA Bestsellers Sept 2014

PS4 Fifa 15 UT Ed - #42
PS4 Fifa 15 - #76

No COD SKUs or XBO SKUs are in the Top 100.

Amazon CA Bestsellers 2014

No Fifa or COD SKUs are in the Top 100.

Amazon DE Bestsellers Sept 2014

PS4 Fifa 15 - #1
XBO Fifa 15 - #14
PS4 Fifa 15 UT Ed - #47
PS4 COD:AW - #52
XBO Fifa 15 UT Ed - #66
XBO Fifa 15 Bundle - 67

The COD bundle is not in the Top 100.

Amazon DE Bestsellers 2014

PS4 Fifa 15 - #3
PS4 Fifa 15 UT Ed - #27

No COD SKUs or XBO Fifa SKUs are in the Top 100.

Amazon FR Bestsellers Sept 2014

PS4 Fifa 15 - #3
XBO Fifa 15 - #14
XBO Fifa UT Ed - #34
PS4 COD:AW - #35
PS4 Fifa UT Ed - #38
XBO Fifa 15 Bundle - #54
XBO COD:AW - #58

The COD SKU is not in the Top 100.

Amazon FR Bestsellers 2014

PS4 Fifa 15 - #17

No COD SKUs or XBO Fifa SKUs are in the Top 100.

Things do look better in the UK, though:

Amazon UK Bestsellers Sept 2014

PS4 Fifa 15 UT Ed - #1
PS4 Fifa 15 - #4
XBO Fifa 15 UT Ed - #5
XBO Fifa 15 - #10
XBO Fifa 15 Bundle - #21
PS4 COD:AW - #28
XBO COD:AW - #35

The COD:AW Bundle is not in the Top 100.

Amazon UK Bestsellers 2014

PS4 Fifa 15 UT Ed - #6
XBO Fifa 15 UT Ed - #14
PS4 Fifa 15 - #15
PS4 COD:AW - #67
XBO Fifa 15 - #70
XBO COD:AW - #81

The Fifa and COD bundles are not in the Top 100.

 

In my opinion, it seems MS is just wasting millions on these deals, with little to nothing to show for it.  It seems the PS4 versions of these games, as well as the HW, are just destined to sell more. On a related note, it seems we are also seeing the sharp decline of the COD franchise this gen.  I don't think I have ever seen a COD so low in the Top 100 on Amazon (or sometimes not even in the Top 100), especially in the US and UK, with less than two weeks to go (sorry, got the release dates mixed up.)  Also makes me think that MS wasted money on a dying franchise.  Thoughts?


Just to remind Sony supporters Amazon it's not only website selling game and consoles 



It worked for them during the X360 times. COD really helped Xbox in the US market.

The deals for Madden and Fifa on the other hand, aren't really helping that much.



well they make there consoles Fugly for one, mainly referring to the CoD xbo.

And they have to select better games to feature, sonys pick up of destiny did very very well for them, plus the white ps4 looks great.

Yeah, a white xbo is coming out for sunset overdrive, but its not a proven IP yet or has they hype of a $500 million game.



 

Mr Puggsly said:
S.T.A.G.E. said:


My analogy doesnt fail because Microsoft needs to purchase to move forward. Once more think of this philosophically....

The businessman will always need a product to sell but the artist will always be able to create.

This is where Nintendo and Sony have MS beat for days.

And artists often need a business to fund their creation, which is why a lot of artists go to companies like MS and Sony.

People downplay MS for not creating some of their popular IPs. But give them no credit for keeping their IPs relevant. Something Sony has often struggled to do with their IPs.

For example, if Killzone was in the hands of 343 Studios if might have turned into something good! It doesn't matter if 343 created the IP. Its take talented people to keep the IP good, people more talented than Guerilla Games.


343 Is a company born to create only one IP and nothing else. Stop expecting creativity elsewhere where that is not their purpose. They will be making Halo until the game is finished.

MS has money...all you have to do is hire the most talented developers, writers and artists have them understand the story and they'll make magic or at least retain somewhat of what the magic was all about. If you manage to hold onto old members of the crew you're golden. 

Which brings me to my next point for OP:

MS should buy EA because they wont be able to keep up with Sony's new IP development this gen (even though Sony will still cut it down).