Sony shouldn't chase MS modifying its release schedule, as it would be perceived as a sign of weakness and insecurity, not to mention that Sony's goals are profit, revenue and leadership, to be obtained selling more HW and SW than MS, not damaging it and making it sell less, except when really competing to get the same users, so a frontal attack should be avoided if not absolutely necessary. In Halo case, it's MS exclusive, so Sony really can't get its fans in any way until the series naturally fades away. But in all these cases Sony can do a thing, boosting marketing if and when necessary, and in this particular case, as Halo fans are generally quite far from perfectly overlapping with GTA ones, let alone LBP ones, advertising more LBP and some deals with Rockstar, for a PS4 GTA V bundle or for some exclusive advertising could be a good idea.
Another good idea, considering that PS4 could already be supply-constrained for Xmas, could be some( obviously cheaper, both from being in a slow period and less intensive) advertising after the holidays, to help PS4 suffering from a smaller drop than competitors during the slow season.
Sony could also select some skilled indies and give them dev kits and maybe some small funds too to develop PS4-PSV cross-platform titles. With $2M it could support 50 devs with $40k each and it could make the deal even more appealing giving their existing titles (the ones their selection should be based on) more visibility on PSN, so helping supporting them during the development of the new titles without having to actually allocate bigger funds from its cash ($2M, 50 devs and $40k each are examples, Sony could devise the appropriate numbers). This particular plan would help PS4 and even more PSV, allowing Sony to allocate funds for its support that PSV by itself couldn't justify or at best could recoup quite slowly unless sales really take off in an impressive way, and it could also help selecting a few ones to make a longer leap to become bigger dev studios in Sony's sphere of influence.
Stwike him, Centuwion. Stwike him vewy wuffly! (Pontius Pilate, "Life of Brian")
A fart without stink is like a sky without stars.
TGS, Third Grade Shooter: brand new genre invented by Kevin Butler exclusively for Natal WiiToo Kinect. PEW! PEW-PEW-PEW!

