If they have a price deal then I can see it working. Like a code that gives you a lower price on another Wii U Ubisoft game like AC: Black Flag, etc.
Or getting it at a lower price if you buy it with a Wii U game. Or getting another Wii U game at a lower price with it.
Or a bundle.
But the last 2 would involve them actually going to Nintendo and setting something up.